Head, Product Marketing

10 hours ago

Singapore Marketing, Communications & Public Policy Full time

Get to Know the Team The Regional Product Marketing (PMM) team's purpose is to deliver tangible value to our customers through well-designed, discoverable products that solve pain points and smoothen friction in their daily experiences. We do this by having an understanding of our customer and their needs, defining meaningful and unique value propositions that can be brought to life through product and comms, and by ensuring our users' voice is well-represented at every step of the product development and go-to-market journey. Our team works hand in hand with Product, Design, Marketing and Operations teams across Grab's 8 markets, focusing on the areas that matters most to our customers (consumers, drivers, merchants, agents and partners.) Get to Know the Role You will lead the loyalty and fintech teams in charge of the value propositions and user journey and advocate for our users and their experience. You will learn what motivates them, and you will feed these insights into product development to ensure we develop world class products that meet the needs of our consumers. You will also take these products to market, ensuring they reach the right audience with the right message, at the right time to drive key business outcomes. This role reports to the Head of PMM and is a fully onsite role at Grab's Singapore One-north office. The Critical Tasks You Will Perform Provide strategic guidance to product, business and marketing teams on how to drive desired outcomes Develop product value propositions and communication rooted in insights, data and a splash of creativity Lead or input into ongoing customer research and use insights to guide product and business teams on challenges and new opportunities. Input into the user-journey: how the product works, the user experience, and what could go wrong. Identify ways to drive discovery, manage expectations, mitigate a poor experience, educate or upsell depending on the need. Manage go-to-market for new features and products. This includes product launch in partnership with multiple teams and driving product adoption among customers Measure product funnel and marketing success to recommend iterations and improvements (to both product and comms) to drive further adoption Build close relationships with our teams including product managers, product designers, regional marketing (performance, brand, PR), country marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products #J-18808-Ljbffr

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