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Senior Product Marketing Manager

2 weeks ago

Singapore MiQ Digital Full time

Singapore

Role: Senior Product Marketing Manager, APAC
Location: Singapore

**What you’ll do**

We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.

We are seeking a motivated, dynamic Senior Product Marketing Manager to join our growing APAC team.

You will work closely with the wider global product marketing team as well as sales, account management, trading, product and marketing teams to drive awareness and adoption of our programmatic media solutions in South East Asia, Australia, New Zealand and India. The Senior Product Marketing Manager will have the opportunity to make a significant impact on our growth in APAC by quarterbacking the go-to-market process, enabling sales, and packaging global and local product innovations for our key client segments. This includes the creation and curation of compelling sales collateral, coordination of internal go-to-market processes, working with the marketing team to support marketing activity, and owning the commercial training program for the APAC commercial teams. You will report to the Global VP of Product Marketing with a dotted line to local market leads, and will have direct line management responsibility for 2 Sales Enablement managers.

As a Senior Product Marketing Manager, you’ll have the chance to:
SCOPING & DEVELOPMENT

Capture and curate user needs, problems, and opportunities in APAC. Undertake competitive and market analysis. Develop a deep knowledge of the capabilities of our product solutions and how they drive outcomes for marketers, in order to effectively build and communicate the marketing narrative, benefits and processes to commercial teams and clients. Help keep product alpha and beta testing and feedback on track. Organize internal cross-departmental GTM sync meetings between global and local teams for APAC.

LAUNCH

Collaborate with global and local internal stakeholders to plan, execute and measure all aspects of MiQ’s APAC product go-to-market, including: localizing product positioning and target audience definition where needed / producing or adapting collateral including pitch slides, one pagers and case studies / defining and owning internal product communications / organizing a regular training schedule to roll out releases internally. Support local marketing initiatives with relevant content.

REFINEMENT

Support the measurement & reporting of product adoption, strategize with product, marketing and enablement to increase adoption & efficiency in using our solutions, refine our product differentiation messaging and update collateral/package solutions/undertake additional internal training as needed.

**What you’ll bring**
- 4+ years experience in a Product Marketing role
- Evidence of impact on product launches and revenue
- Experience in a technology, ad tech, martech or SaaS business
- Deep understanding of the programmatic advertising ecosystem, including familiarity with digital platforms
- A record of increasing levels of responsibility and achievement
- Highly organized and can demonstrate ability to plan and execute complex projects with multiple objectives and deliverables
- Ability to analyze competitor weaknesses and MiQ strengths at a feature level to create compelling and differentiated market messaging.
- Experience working in a very fast, dynamic, quickly-changing environment
- Can build strong positive stakeholder relationships
- Confident speaker who can speak clearly and empathetically to a given audience to achieve objectives.
- A can-do attitude, with a dream to grow alongside us.

We’ve highlighted some key skills, experience and requirements for this role. But please don’t worry if you don’t meet every single one. Our talent team strives to find the best people. They might see something in your background that’s a fit for this role, or another opportunity at MiQ.

If you have a passion for the role, please still apply.

**What’s in it for you**
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work.

**Values**:
Our values are so much more than statements**. **They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.
- **We do what we love**:

- Passion
- **We figure it out**:

- Determination
- **We anticipate the unexpected **-** **Agility
- **We hold each other accountab