Key Account Manager, OFT

3 weeks ago


Singapur, Singapore Pernod Ricard Full time

Design Commercial & Trade Marketing Strategies and Implementation Plan to grow top line in Off-Trade

  • Manage P&L: Drive sell-in (volume, net sales, contribution margin) and manage A&D and A&P budgets
  • Develop and implement commercial plans in accordance to brand and channel strategies with respective accounts to achieve both quantitative (volume, profitability & market shares) and qualitative KPIs (visibility, activation & consumer engagement)
  • Design and execute Portfolio PVA strategy by sub-segment and identification of key accounts
  • Define Targets of PVA & sales generated for the channel managed and build VA & TPTI (Visibility, Activation, Tactical Promotions and Trade Incentives) & Calendar & target sales per activity for Key Outlets
  • Establish outlet contracting strategy and framework to drive continuous improvement of commercial terms & conditions
  • Actively drive new business growth across the channel: Prestige+ Whisky & Cognac and Ultra-Premium - Whisky & Gin

Elevate Category Captaincy to drive Collaborative Partnerships with Strategic Key Accounts

  • Improve Ways of Working and build strong relationships with customers, understanding their needs, addressing any concerns or issues, while aligning their efforts with the company’s overall commercial objectives
  • Build PRS as the preferred partner in key strategic accounts through active stakeholders’ engagement and building joint business plans
  • Drive maximum business impact and improve ROI through strategic negotiation and use of strong data analytics
  • Prospect new accounts in POFT and accelerate the growth of Prestige+ portfolio
  • Review existing route-to-market strategy to optimize and re-boost our business and profitability in Off-Trade

Be the Internal expert of the channel enabling planning & analysis activities

  • Consolidate market intelligence on key competitors’ activities, consumer consumption trends in outlets, outlet opening/closing and trade news
  • Reporting: Providing regular reports to senior management on channel sales performance, partner activities, and market trends
  • Key point of liaison internally for marketing on the roll-out of brand activities: identify outlets targets for nationwide consumer promotions, key branding activities, etc.
  • Actively contribute to improvement of ways of working and simplification of PRS internal SOP linked to management of the channel
  • Active contributor to the S&OP exercise through providing necessary information to the Head of Sales and Sales Manager in charge of wholesalers to finetune the sales forecasts
  • Actively plan and manage A&D in close collaboration with finance
  • Manage A&P budget attributed to the channel and evaluate the effectiveness of activities to provide recommendations on future improvements of RO

Coach a team of 3 direct reports

  • Team: 1 Key Account Development Partner, 1 Business Development Partner & 1 Off-Trade Executive
  • Weekly 1-1 review with each direct report

Education & Experience

  • Degree holder with formal business qualifications or equivalent
  • Minimum 8 years of key account management experience in FMCG Off-Trade sales, with direct management of MOFT accounts such as NTUC FairPrice, DFI and / or Sheng Siong
  • Experience in E-Commerce and / or Premium Off-Trade (Specialty Liquor Stores) is a plus
  • Proven successful negotiations and strong knowledge of commercial terms
  • Excellent planning, project management, and presentation skills
  • Experience in people management is a must
  • Excellent command of spoken and written English
  • Proficient in Microsoft Office

Functional & Leadership Competencies

  • Excellent critical thinking, strategic mindset, and analytical skills
  • Rational mind using data to design implementation of strategies and evaluate results
  • Organized and strong results orientation
  • Entrepreneurial mindset, proactive and hands-on, able to translate strategy into concrete actions
  • Able to understand complex situations and problem-solving mindset
  • Energetic and outgoing personality who enjoys socializing
  • Able to build effective relationship with customers from various cultural backgrounds
  • A team player with excellent interpersonal and communication skills
  • Driven self-starter with a positive attitude and eager to learn
  • Ability to multi-task and work independently in a fast-paced environment
  • Digital savvy in a business context

Job Posting End Date:

2024-12-27

Target Hire Date :

2024-09-01

Target End Date :


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