Head of Strategy

4 months ago

Singapur, Singapore United Overseas Bank Full time

Head of Strategy & Integration (Contract), Group Retail

Posting Date: 28-May-2023 Location:

Singapore (City Area), Singapore, 048624

Company: United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities

Regional Strategic planning Responsibilities:

• Develop annual strategic priorities for cards and loans business, prioritizing the country initiatives based on the market specifics and the regulatory environment in each country.
• Work with country teams to identify business / financial opportunities and risks, including deployment of all investment budgets especially for expanding business/markets.
• Responsible for management of planning processes including budgets, Short term outlooks and any other forecasts and ensuring alignment to global priorities
• Partner with countries to conduct periodic evaluation of overall business performance
• Develop & manage KPIs, scorecards and financial metrics for the business by country, identify gaps in drivers and develop actions to ensure financials stay on track
• Drive towards to achievement of financial performance, revenue performance, and expense management goals as well as oversee identification and execution of opportunities and gaps business plans
• Work with DM team and FP&A team to establish accuracy and consistency of portfolio monitoring reports and maintain strong relationships with key stakeholders in region/country teams including Finance, Risk, O&T and Business teams

Portfolio & Rewards Responsibilities:
• Direct and oversee all aspects of customer life cycle management focused on building core spends and revolving ANR through portfolio actions & strategies & identify new revenue opportunities. 
• Drive overall ecosystem on credit line increase process and its digital adoption to improve customer experience. Identify client segmentation, targeting, and ensure smooth execution of segmentation campaigns and offerings to improve customers’ spending, active rate to ensure portfolio quality and profitable
• Manage portfolio and rewards for core / co-branded cards including client experience with digital options to better engage customers and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results.
• Find opportunities to reduce attrition and maximize retention rate, along with increasing customer satisfaction while balancing cost benefit of annual fee earning.
• Drive loyalty programs for better engagement for customers with all credit cards. Analyze internal data and lifestyle trends to maintain an edge for rewards programs.
• Evaluate the right rewards methodology for managing rewards adequacy i.e. CARR computation with rationales, CPP changes based on various factors and points management
• Design & Manage retention strategies (proactive / reactive) for all segments / card types for high point balances customers & high redemption customers. Along with monitor program progress / effectiveness and conduct post-program evaluation for future benefits

Integration Responsibilities:
• Collaborate with multiple stake holders across: O&T, Risk, DM, legal, Finance, and Business.
• Acted as trusted advisor to guide country teams on matters related to customer data implementations. 
• Full oversight of end to end program delivery in both technology and Business perspectives.
• On-time delivery and completion of the project plans as well as resolving roadblocks in ambiguous situation and achieving a successful integration 

Job Requirements

• Recognised Degree in Accountancy/Business Administration/Banking & Finance
• At least 6-8 years of relevant experience especially in the Cards and Payments space
• Strong analytical, interpersonal and communication skills
• Results-oriented, dynamic and self-driven.
• Good knowledge in Microsoft Office Applications (Excel, Powerpoint, Word)
• Always possess that curious, creative and innovative mindset.

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