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Country Manager Singapore
4 months ago
About us
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.
TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.
For more information, please visit
What’s in it for you
Attractive remuneration and healthcare benefits 20 days of paid annual leave per year Flexible work arrangement to support your wellbeing Outstanding career development opportunities to realise your full potential Collaborative and inclusive culture where people and performance thriveAbout the role
The key focus for the Country Manager is to take full ownership for the development and execution of business plans that deliver our volume and profit objectives across Key Retail Accounts, Distributors, On Premise and Fine Wine Retailer.
The Country Manager is responsible for the development of multi-level relationships with strategic accounts, with accountability for all aspects of commercial planning, customer development and execution with each customer and distributor. The role is also responsible for coordinating cross-functional customer support from marketing, insights, commercial finance and supply chain to build category and customer development capability. The role holder will also work to ensure that Penfolds brands dominate the wine category in these markets by maximising coverage and building direct relationships with key accounts, wholesalers, fine wine retailers and customers in each market.
Specific focus is placed on:
Developing a strong team ethic and collective responsibility for delivering the plan across the team and cross functionally Collaborating with the team in Penfolds on plans, opportunities, and risks Strong knowledge and understanding of market conditions to minimise risks and maximise opportunities. Building strategic customer relationships with key retailer and distributor Optimise route to market with strategically aligned partners. Ensure that the distribution plan is well executed and Penfolds brand are available in all the relevant channels. Drive depletions significantly across all channels, while maintaining a maximum 6 month par/customer Full involvement in long term planning, annual strategic review and annual budget planning processes. Develop country, channel, and customer strategies, in line with the overall business strategy, regional business plans and targets and in collaboration with the wider cross functional teams. Achieve agreed growth targets through effective leadership of sales and indirectly cross functional teams. Growth goals to be achieved in terms of: Revenue/ Volume/ Gross Profit/ Depletion Distribution/listings - (Setting and achieving distribution targets) In collaboration with the finance team, manage the D&R budget through the investment review process to ensure we optimize our resource to achieve our growth targets Work closely with the marketing team to ensure best in class execution, and significantly ramp up our in-store availability and presence across all domestic markets and use shopper insights where relevant to drive category captaincy. Ensure implementation of business plans is achieved through managing the performance of the team and that the team is managed within agreed budgets and costs. Develop and maintain strong level of knowledge and understanding of market trends and competitor activity to enable fast decisions to benefit Penfolds business. Meet requirements of the individual and team Performance Management processAbout you
Degree in Business, Commerce, or Marketing preferred Trade / Liquor knowledge Ideally accredited Wine Education qualification Ideally accredited Beverage qualification Extensive experience in FMCG, preferably in the wine industry, with proven team leadership skills, senior sales and national account management experience. Drive for results Building strong relationships, good collaborator Creating value through networks Influencing skills Exceptional leadership skills Advanced Negotiation skills Sound knowledge of branding Structured strategic thinking and planning Commercial acumen, understanding of core business processes Insightful interpretation of trends & insights Communication skills A proven track record of performance and delivery Strong problem solving skills Brand building oriented Ability to constantly drive profitability