Marketing Director, ASEAN

1 month ago

Singapur, Singapore Mimecast Full time

“At Mimecast, we don't just offer a job; we present a thrilling opportunity to be at the forefront of shaping the future of cyber resilience. Your expertise, dedication, and passion will make an impactful difference, not just for our clients but for the cybersecurity landscape. We look forward to welcoming you to our dynamic team”

What You'll Do

Our people are the very best. They have high levels of self-motivation, which results in exceptional performance. We care deeply about our customers and take pride in delivering top class customer service.  We instinctively find practical solutions to complex problems. We take personal responsibility for our actions and embrace teamwork. At Mimecast we strive to win and celebrate our success.

We are looking for a proven marketing leader who has a track record of developing and implementing marketing strategies, campaigns, and tactics to increase brand awareness and market share in a high-growth and opportunity-rich environment. This is the ideal role for a technology marketing leader who is not content with just managing a team, but working closely with sales, channels, global marketing colleagues and BDRs to plan and deliver programs that create relevant two-way interactions with influencers and decision makers of prospect, customer, and partner organisations to inform and influence their buying decisions and positively impact their relationship with Mimecast.

You are a strategic, yet hands on marketer, who is passionate about driving awareness and engagement to achieve regional pipeline targets for an award-winning technology company with ambitious growth plans.


Key Responsibilities:

  • Be a key part of driving Mimecast’s business growth in ASEAN, building on existing presence and ensuring the success of new markets by developing and delivering a best in class Marketing strategy.

  • Adopt a direct and hands on approach for the delivery of and driving increased revenues and profit targets for the region.

  • Work closely with Regional Sales and Channel to provide a unified, cross functional, go-to-market motion in ASEAN.

  • Align resources to ensure that the team is poised to work innovatively and grow the business. Serve as a catalyst for increased collaboration across the leadership team and business units. 

  • Develop an integrated marketing plan for specified geographies to drive pipeline acceleration and growth

  • Oversee the mix of activities required to both meet specified pipeline coverage targets and create a seamless user journey through the funnel

  • Manage and measure demand generation program effectiveness to help sales teams meet or exceed revenue goals

  • Track program ROI from lead source to closed/won or closed/lost opportunity status

  • Work with Marketing Operations to track program status, actions and metrics and communicate them across marketing and sales leadership.

  • Work with the portfolio marketing team to outline target accounts, ideal prospect profiles, competitive landscape, and strategies to successfully penetrate target markets

  • Coordinate with channel marketing to deliver a comprehensive approach for each territory

  • Coordinate with the rest of the marketing team to execute on local events and ABM programs

  • Manage the ASEAN marketing budget, accurately estimating costs, managing actuals, and ensure programs are on-time and on-budget.

What You'll Bring

  • A background in IT, ideally from a SaaS environment

  • At least 5 years strategic account management experience

  • A strong understanding of and experience in demand generation activities, both direct and through the channel

  • Experience working with GTM leaders to understand the needs of the sales and channel teams, and meeting those needs through effective partnership, strategy, and execution.

  • Fluency in funnel metrics and analysis and the ability to glean insights from reporting is critical.

  • Proven experience as a leader while being a strong team player who is willing and able to dive into the details.

  • Innovative thinking on how we can be successful, and able to bring solution-oriented new ideas

  • Strong communication and interpersonal skills


Qualifications:

  • Degree Level education (preferred but not required)


 

What We Bring

We are Mimecasters. And we are alive with purpose.

Your personal and professional growth matter to us. At Mimecast, we provide the tools, training, and mentorship necessary to elevate your skills and expertise continually. As you thrive, so does the organization, creating a symbiotic relationship that fuels our collective success. In return, we promise you first-class development, hybrid working, ample rewards, and a company culture you’ll find it difficult not to fall in love with.

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