Marketing Director, ASEAN

2 weeks ago

Singapur, Singapore Mimecast Full time

At Mimecast, we offer more than just a job; we provide an exciting opportunity to play a key role in shaping the future of cyber resilience. Your expertise, dedication, and enthusiasm will not only make a significant difference for our clients but also impact the cybersecurity landscape positively. We are excited to have you join our dynamic team

What You'll Do

Our team members are exceptional, driven by high motivation levels that lead to outstanding performance. We place great importance on customer satisfaction and take pride in delivering top-notch service. Finding practical solutions to complex issues is second nature to us. Taking accountability for our actions and fostering teamwork are core values. At Mimecast, we have a winning mindset and celebrate achievements.

We are seeking an experienced marketing leader with a proven track record in developing and executing marketing strategies to enhance brand visibility and market share in a fast-growing environment. This role is perfect for a tech-savvy marketing professional who thrives on collaborating with sales, channels, global marketing teams, and BDRs to create impactful programs that engage influencers and decision-makers, influencing their purchasing decisions and strengthening their connection with Mimecast.

You are a strategic marketer who is also hands-on, passionate about driving awareness and engagement to meet regional pipeline targets for an innovative tech company with ambitious growth objectives.

Key Responsibilities:

  • Play a vital role in Mimecast's business expansion in ASEAN, enhancing existing presence and ensuring the success of new markets through an exceptional Marketing strategy.
  • Take a direct, hands-on approach to boost revenues and profits in the region.
  • Collaborate closely with Regional Sales and Channel teams to establish a unified go-to-market strategy in ASEAN.
  • Align resources for innovative work and business growth, promoting collaboration across leadership teams and units.
  • Develop a comprehensive marketing plan for specific regions to drive pipeline growth
  • Oversee a mix of activities to meet pipeline targets and enhance user journey through the sales funnel
  • Evaluate demand generation program effectiveness to support sales in achieving revenue targets
  • Monitor program ROI from lead source to opportunity status
  • Work with Marketing Operations to track program metrics and communicate results effectively
  • Collaborate with portfolio marketing to identify target accounts, prospect profiles, and market strategies
  • Coordinate with channel marketing to develop approaches for each territory
  • Work with the marketing team on local events and ABM programs
  • Manage the ASEAN marketing budget efficiently

What You'll Bring

  • Background in IT, preferably from a SaaS background
  • Minimum of 5 years in strategic account management
  • Strong experience in demand generation activities, direct and through channels
  • Ability to collaborate with GTM leaders to meet sales and channel needs effectively
  • Proficiency in analyzing funnel metrics and deriving insights
  • Proven leadership skills, with a collaborative and detail-oriented approach
  • Innovative thinking to drive success and introduce new ideas
  • Excellent communication and interpersonal abilities

Qualifications:

  • Degree level education (preferred, not mandatory)

What We Bring

At Mimecast, we are more than just employees, we are driven by purpose.

We prioritize your personal and professional development. Mimecast offers the tools, training, and mentorship needed to enhance your skills continually. Your growth contributes to the organization's success, fostering a mutually beneficial relationship. In return, we assure you top-notch development opportunities, hybrid work options, generous rewards, and a company culture that you'll undoubtedly appreciate.

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