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Specialist, Franchise

2 months ago

Singapur, Singapore adidas Full time

 

Area: Commercial                                                                                           

Department: Retail                                                                           

Direct Reporting Line: Manager, Buying                                          

Indirect/secondary reporting line:                                      

Subsidiary/country:                                                              

Location: Country                                                                              

GSMS Grade: P2                                                                    

Number of Personnel Managed:                                          

Cost Center/Budget and/or Revenue Responsibility: OTB 

 

 

Purpose & Overall Relevance for the Organization:

 

  • Maximize profitability for franchise doors through country’s initiatives and business directives.

Key Responsibilities:

 

  • Primary:
  1. Driving Brand initiatives in sell-in process with the Franchise Partners to ensure best possible store performance and ensure compliance with company standards are met

 

Pre season

  1. Support Manager, Buying for OTB and Franchise Manager and be responsible for the Buy in the country for franchise.
  2. Prepare Forecast and place Final Orders at an article level based on the given Open-To-Buy (OTB) budget with the franchisee.  
  3. Drive and achieve Benchmarks and KPIs on productivity and sell-through which are aligned with SEA & EM strategies.
  4. Build the right product mix based on the share of business of store formats, product categories, store types, age and gender mix for franchise.
  5. Plan and select the range for stores to meet the open-to-buy budget.  Track future season to ensure that pre-order is in line with the sales trend.*
  6. Review and implement the right buying analysis by categories for franchise.
  7. Support franchise partner to ensure their sell-in buy is appropriate by giving them the right range recommendation per store based on SEA & EM strategies Buying seasonal strategies.
  8. Provide guidance to franchise to ensure that all merchandising strategies and principles are executed timely and correctly.
  9. Ensure orders are placed accurately and on-time for franchise.

 

In season

  1. Manage preorder, allocation and stock replenishment; develop merchandising and stores plans to ensure that respective stores meet: all set merchandising and display standards, service and product knowledge standards, sales (sales per outlet, average transaction value, conversion rate), profits, stocks turn targets
  2. To oversee the optimal flow of merchandise including fulfilment of product/marketing introduction deadlines/capacity planning.
  3. To take action the optimal flow of end of season stocks management (PLC)
  4. In season period, to analyze and assess business gaps and opportunities based on campaign/category sell-through, and general market feedback from store visits

 

  • Post season
  1. Review in season and post season buys with Manager, Buying to improve on future quarterly buy
  2. Work closely with franchise partner to ensure action are taken to improve on all the gaps to optimize our business potential

 

  • Secondary:
  1. Conduct store visits and follow-up calls on a regular basis and ensure the franchise stores comply with company guidelines and standards, provide consulting and propose improvements for the stores
  2. Support Franchise account manager to drive initiatives.

 

 

Key Relationships:

 

  • Internal: Country Retail Team, Area Category Marketing, Finance, Brand Communication, GTM, Retail/Trade Marketing
  • External: Franchise partner

 

Knowledge, Skills and Abilities:

 

  • Customer Focus
  • Sales Orientation
  • Products & Sports / Fashion Expertise
  • Business Acumen
  • Driving Sales Performance
  • Operation excellence
  • Communicate with others
  • Planning & Organizing
  • Manage Relationships and diversity
  • Analysis and problem solving
  • Learning and self-development
  • Manage business (processes and projects)
  • People

 

 

Requisite Education and Experience / Minimum Qualifications:

 

  • Professional Background/Experience:
    • Functional: Minimum 2 years in Retail Industry
    • Industry: Preferably in apparel/ fashion/ FW or FMCG Retail
    • Exposure: Sports, Fashion
  • Education:
    • Degree or Diploma in Sales / Marketing / Retail Management
  • IT:
    • Outlook: Advanced
    • Word: Advanced
    • Excel: Advanced
    • Powerpoint: Advanced
  • Language Skills:
    • English: Advanced
    • Local Language: Fluent