Digital Transformation Manager
4 weeks ago
Key Responsibilities:
- Digital Marketing Strategy:
- Develop and execute a comprehensive digital marketing strategy to enhance brand visibility, customer engagement, and sales.
- Leverage data analytics to optimize digital campaigns across multiple channels, including social media, email, SEO, and PPC.
- Collaborate with the marketing team to create targeted and personalized digital content that resonates with our audience.
- Manage relationships with external digital agencies and partners to ensure effective campaign delivery.
- IT Project Management:
- Lead the planning, execution, and delivery of IT projects related to digital transformation.
- Define project scope, goals, and deliverables that support business objectives in collaboration with senior management and stakeholders.
- Develop detailed project plans, timelines, and budgets, ensuring projects are delivered on time and within budget.
- Identify and manage project risks, issues, and dependencies, ensuring proactive mitigation strategies are in place.
- Oversee the implementation of digital tools and systems, ensuring they meet business requirements and drive operational efficiency.
- Project Management:
- Lead cross-functional teams in the implementation of digital transformation initiatives.
- Monitor project progress, manage risks, and ensure that digital transformation objectives are met.
- Provide training and support to internal teams on new digital tools and systems.
- Stakeholder Management:
- Collaborate with senior leadership to define digital transformation goals and objectives.
- Communicate effectively with all stakeholders to ensure alignment and buy-in for digital initiatives.
Key Requirements:
- Experience:
- Minimum of 5 years of experience in digital marketing within the FMCG industry.
- Proven track record in IT project management, with experience in leading digital transformation projects.
- Skills:
- Strong knowledge of digital marketing tools, platforms, and best practices.
- Expertise in project management methodologies, such as Agile or Waterfall.
- Excellent project management skills with the ability to lead cross-functional teams.
- Strong analytical skills and data-driven mindset.
- Effective communication and stakeholder management skills.
- Education:
- Bachelor’s degree in Marketing, Information Technology, Business Administration, or a related field.
- Certifications in digital marketing or project management (e.g., PMP, PRINCE2) are a plus.
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