Business Development Partner, Off-Trade

3 weeks ago


Singapur, Singapore Pernod Ricard Full time
  • Implement Strategy to grow top line & drive Consumer Engagement in L3F with Accounts managed and, in the channel sub-segment he/she is assigned to lead
  • Actively prospect for new outlets in the Premium Off-Trade & E-Retailers sub-segments with strong focus on Luxury Off-Trade accounts (e.g., luxury liquor store, specialist e-retailers, action houses etc.)
  • Establish partnership with strategic accounts by conducting contract negotiations within investment guidelines to optimize profitability for PRS
  • Drive sell-through in assigned channel sub-segment (volume, net sales, contributive margin)
  • Onboard new outlets on Easy24 and ensure Easy24 adoption by all outlets
  • Process backend sales claims for contracted outlets

Specific Focus on Key Accounts:

  • Conduct quarterly business reviews with top Key Accounts identified to review performance and develop bespoke action plans with to address gaps / risks / opportunities
  • Drive L3F excellence: responsible for execution of PVA plans in identified outlets through taking charge of negotiation with outlets and implementation in the L3F
  • Evaluate effectiveness of activations in the Key Accounts and provide recommendations on future improvements of ROI
  • Actively drive new business growth & market share gain through identifying new consumer trends and competitor sales to co-develop consumer conversion strategy & activities to grow PR brands

  • Be the Internal Expert of the channel sub-segment enabling planning & analysis activities
  • Consolidate market intelligence on key competitors’ activities, consumer consumption trends in outlets, outlet opening/closing and trade news
  • Key point of liaison internally for marketing on the roll-out of brand activities: identify outlets targets for nationwide consumer promotions, key branding activities, etc.
  • Manage A&P budget attributed to the channel and evaluate the effectiveness of activities to provide recommendations on future improvements of ROI

Education & Experience

  • Diploma or Degree holder with formal business qualifications or equivalent
  • Minimum 4 years of experience in business development roles, preferably with sales experience in managing Premium Off-Trade channels
  • Experience in liquor with strong knowledge of Spirits brands is a plus
  • Excellent planning, project management, and presentation skills
  • Good command of spoken and written English
  • Computer competency especially in Excel and PowerPoint

Functional & Leadership Competencies

  • Excellent critical thinking, strategic mindset, and analytical skills
  • Rational mind using data to design implementation of strategies and evaluate results
  • Driven self-starter with a positive attitude and eager to learn
  • Entrepreneurial mindset, proactive and hands-on, able to translate strategy into concrete actions
  • Organized and strong results orientation
  • Able to understand complex situations and problem-solving mindset
  • Energetic and outgoing personality who enjoys socializing
  • Able to build effective relationship with customers from various cultural backgrounds
  • A team player with excellent interpersonal and communication skills
  • Ability to multi-task and work independently in a fast-paced environment
  • Digital savvy in a business context

Job Posting End Date:

2025-01-24

Target Hire Date :

2024-09-01

Target End Date :



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