Lead/Senior Manager, Regional Performance Marketing

2 weeks ago


Singapur, Singapore foodpanda Full time
Job Description

Based in Singapore, the successful candidate will be a key member of our APAC Online Marketing team, responsible for managing large and smaller hyperlocal networks alike on a regional scale. This person must also strive in a fast paced and dynamic work environment.

Responsibilities:

A go-getter attitude with a knack for business problem solving  Be responsible for all regional performance marketing campaigns Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts  Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention Measure, analyze and report performance of your channel and support management in driving channel mix and budget decisioning

Qualifications

Minimum 6 years experience in performance marketing (App & Web) Advanced knowledge of Online Advertising platforms (cross-platforms) and analytics tools for online channels (GA4, firebase, Adjust/Appsflyer etc.) Knowledge of both mobile app and pixel measurement/tracking alongwith the ability to resolve ad operations issues that affect campaign tracking and performance You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, incrementality, and LTV Hands-on mentality, an analytical and structured way of working, with extraordinary logical thinking skills An understanding of the nuances of both the demand and supply side of a marketplace. Verbal & written fluency in English, additional languages are a plus



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