Head of Market Activation, APAC

Application deadline: 5th July 2024

Location(s): Hybrid/Remote (Tokyo, Shanghai or Singapore)

Salary Range: JPY 8,166,931- JPY 12,250,396 per annum,- Final offer amount depends on multiple factors such as candidates experience and expertise, geographic location, total compensation, and market data.

Job Purpose and Background in summary

As Head of Market Activation, APAC, will be responsible for owning and delivering an activation plan in APAC for CDP’s M&C campaigns that meet APAC KPIs. You will contribute to CDP’s global campaign development and determine the most effective tactics for activating the campaign in APAC based on local markets and growth targets, with consideration of the full breadth of Marketing & Communications channels, particularly media, market partnerships and high-level speaking appearances at events in line with campaign objectives.

Reporting to CDP’s Chief Marketing and Communications Officer, you will manage up to a 6-7-person. Market Activation team within our Communications and Marketing (M&C) function. You will partner with our M&C Leadership Team and key senior staff across our Commercial and Impact teams.

As CDP grows its brand visibility and rolls out key developments to our disclosure platform and dataset, you will ensure CDP positioning, key messaging, and CDP strategic objectives are flawlessly represented in all activations, ensure CDP is key ‘go-to’ commentator on strategic climate/nature topics for top-tier journalists, build and maintain a top-tier network of relevant journalists in Asia, closely collaborate with Media Relations & Spokesperson colleagues to rapidly respond to trending local issues, and liaise with our Executive Leadership Team for speaking appearances and media interviews across Asia. Your team will own and manage the Japanese & Chinese websites, as well as CDP’s Indonesia & India hubs, ensuring content is accurate, compelling and of a consistently high standard.

The successful candidate will be an experienced Marketing and Communications professional with demonstrable success in Asia delivering locally relevant Activation plans in line with global objectives, with long-term objectives and clear monitoring and evaluation in place. You are a passionate people leader that can motivate, inspire and deliver results across cultures and personalities, with have flawless disciplinary skills and knowledge to lead by example. You understand working under tight timelines to coordinate campaigns and senior leadership well.

Experience in delivery, topic familiarity and a command of Marketing and Communications across the APAC region are essential for success in this role, as will a wider awareness of market trends, the corporate and financial worlds in Asia, and the evolving science on climate and nature.

This is a unique opportunity to make your mark in a rapidly developing organization during a critical period for global climate and nature efforts. Your success will have a direct impact on motivating more businesses, cities, and financial institutions across the globe to disclose their environmental impacts and take credible actions.

The role includes:

• Owning and delivering an activation plan in APAC for CDP’s M&C campaigns that meet APAC KPIs, as defined with MCLT.
• Contributing to global campaign development and determine the most effective tactics for activating the campaign in APAC based on local markets and growth targets, with consideration of the full breadth of Marketing & Communications channels, with a particular focus on media, market partnerships and high-level speaking appearances at events in line with campaign objectives.
• Effectively tailoring M&C campaign tactics to local markets.
• Ensuring CDP positioning, key messaging, and CDP strategic objectives are flawlessly represented in all activations.
• Ensuring CDP is key ‘go-to’ commentator on strategic climate/nature topics for top-tier journalists.
• Building and maintaining a top-tier network of relevant journalists in APAC
• Collaborating with CDP’s Media Relations & Spokesperson Engagement team to rapidly respond to trending local issues.
• Owning all market PR materials and managing PR agencies.
• Preparing and briefing ELT / senior spokespeople for local market speaking appearances and media interviews.
• Owning and managing the Japanese & Chinese websites, as well as the Indonesia & India hubs, ensuring content is accurate, compelling and of a consistently high standard.
• Working with the Marketing Performance & Enablement team to define the long-term objectives and strategy for the site(s), along with core metrics for ongoing monitoring and improvement.
• Advising campaign managers on the implementation of centrally-managed global marketing, such as emails and social media.
• Building and maintain an understanding of local market(s) and audiences, sharing insights with the our Campaign Management team to inform campaign planning.
• Coordinating with our CEO Office team for CEO media profiling and event opportunities.
•  Line managing and developing 6-7 Market Activation employees in APAC.

The successful candidate will have the following capabilities:

• Leading knowledge of, and ability to apply, CDP’s strategic priorities and value proposition.
• Comfortable drafting media and event materials aligned with global key messaging and positioning on a variety of issues, both thematic and organizational, including on complex and sensitive issues.
• Solid strategic marketing knowledge and experience, with the ability to design and manage insight-led campaigns that resonate with audiences and drive action.
• Confidence in coordinating and briefing senior stakeholders/ELT.
• A proven ability to build an effective top-tier journalist network.
• Ability to insightfully measure and monitor performance.
• Brand advocate, passionate about building CDP’s presence both globally and within region.
• Commitment to continually learning about marketing best practice as well emerging trends and channels.
• Ability to work at-pace to rapid deadlines.
• Clear global media landscape and CDP audience knowledge
• Leading knowledge of, and ability to apply, CDP’s strategic priorities and value proposition.
• Flawless (C2 or native level) written English.
• Strong business communications experience and a very capable command of business language, with ability to interact convincingly with people at different levels of seniority and different cultural backgrounds, and ability to represent a topic or program in- and externally.
• Experience in line managing medium-sized and diverse teams.
• Experience working in fast-paced (ideally global) teams with multiple senior internal and external stakeholders and ability to manage relationships well.
• A positive and collaborative approach that prioritizes impact with the organization’s mission and strategy in mind.
• A meticulous and critical eye for detail and accuracy.
• Strong analytical and technical skills for tracking set-up, evaluating, reporting and actioning insights.
• Highly organized way of working to set and meet deliverables according to deadlines and high-quality standards.
• Ability to coordinate and manage internal relationships well.
• Willingness to travel across APAC.
• Excellent knowledge of various software and a clear ability to learn new tools quickly.
• Must reside and be eligible to work in locations mentioned above without employer sponsorship. We cannot sponsor for this role.

What we offer:

Competitive NGO salary

30 days’ holiday plus bank holidays

Generous non-contributory pension provision

Employee Assistance Programme

Life assurance

Flexible working opportunities and other benefits.

Before you apply

We’ll only use the information you provide to process your application. For more details on how we use your information, see our applicant’s privacy notice. By uploading your CV and covering letter, you are permitting CDP to use the information you have provided for recruitment purposes.

How to apply:

Please upload your CV in the application form along with a covering letter as an additional document setting out how you meet the required skills and experience or key responsibilities, which should be no more than two pages. We will be reviewing applications on a rolling basis. We are looking for the successful candidate to start as soon as possible.