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Associate Shopper Development Manager
6 months ago
No Relocation Assistance Offered
# 158180 - Singapore, Singapore, Singapore
DEPARTMENT OBJECTIVES:
Achieve sustainable growth in sales, profitability, market share & product distribution;
Strengthen organizational capability & competency;
Improve organizational effectiveness & efficiency.
Core Responsibilities:
Lead activation deployment for new launches & thematic activities
Insight Opportunity Identification.
Be the expert in the CDT to utilize Nielsen and consumer sales data to identify and formalize customer level insights Develop selling stories based on customer specific insights to deliver solution’s for a key identified issue or opportunity. Sell solution to customer with CDMs to exploit customer opportunities5 p tracking and gap identification
Tailor the 5ps by RE (developed by customer marketing) to the customers formats Review monthly 5p tracking reports to measure execution to targetRetail category development
Tailor new product sell in presentations to the strategies and performance of the customer Take lead in catman project to develop assortment & placement strategy for customers. Using of Spaceman software to develop planogram for customersDay to Day Responsibilities:
Verify and implement Placement guidelines by SKU by RE/Customer Consult with POP agency to develop and implement impactful and effective POP material Consult with CATMAN/RE Mgr. on setting POP coverage Targets Control POP plan implementation and distribution as well as utilization from distributor warehouse and track POP Usage Consult on key issues and drivers for respective customers with Retail Marketing Manager Consult Shopper Marketing in Developing Plans Consult Shopper Marketing in preparing business recommendations for shopper plans Communicate 5P's targets to Field Employees Enable mechanisms to monitor 5P's performance at store level Apply Category Management learning and techniques to day-to-day business, exploitation of new opportunities, and using Category Management as the context for all “selling stories” Tailoring new product sell-in presentations to the strategies and performance of the customer(s) Coordinating special events/activities in cooperation with field SF Agree on key issues and drivers for the country with CDMs and Retail Marketing Manager Track competitive set up and trade strategies, trade activities, new products/launches/projects Integrate global shopper insights and implications these might have on local markets and specific RE into customer or category activation plans Activate the shopper study against some defined local top business priorities or customer projectRequired Qualifications:
Bachelors degree or above Minimum 3 years of experience in FMCG companies and minimum 2 years of experience in similar role