(Assistant) Channel Development Manager
3 weeks ago
Singapore
Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:The role is aimed to ensure distribution in General Trade and independent retailers, planning and delivering sales targets of the customers assigned, and development/expansion of business opportunities within GT channel. The role will continue grow the reach and business share of the e-commerce channel through increased distribution, portfolio expansion, strategic partnerships with e-retailers, and promotion planning. It will also require understanding and further grow of the Food Service channel through existing accounts and additional projects.
Main Responsibilities:Lead and improve distribution in general trade planning and implement strategic goals for the business growth
Propose commercial policies, programs and customer plans for GT channel
Identify new business opportunities & potential clients, and plan expansion in Food Service/ HORECA sector
Plan and lead the e-commerce business across the different channels (Omni, pureplay, etc.)
Monitor Sales actuals achievement continuously and propose revision where necessary (volumes, profits) for customer by channel
Analyze current customer performance by developing SWOT analyses, and define future Business Opportunities, customer-specific goals and strategy
Review proposals on customers and conform compliance with commercial policy
Keep trade spending within the guidelines established by the Ferrero Commercial Policy, and analyze trade spending to ensure the best return on investment
Tie trade spending to specific business-driving activities (promotions, 2nd placements, etc.), approve payments
Define and negotiate contracts with all customers
Leverage on support of the Trade Marketing for specific sales arguments to achieve the strategic objectives
Negotiate annual / session promotion plan according to marketing plan
Negotiate implementation of planogram and position at central level, and provide support and guidance to sales field for local implementation
Communicates to field sales of the agreements reached with customers and the action plan to be deployed on the Market
Monitors the actual in-store deployment and ensure local execution is aligned with defined plans and policies
Monitor sales, stocks and building blocks KPIs for the customers assigned
Monitor parallel (PI) activities in General Trade
Resolve issues with accounts when required, take actions on issues with credits
Check and approve invoice issue to Ferrero to pay for activities
University degree in a business discipline
5+ years of relevant experience in FMCG environment
Strong market knowledge of traditional and modern trade, impulse channel, channel and customer planning, etc
Good knowledge of commercial logistics and sales, field and merchandising processes
Strong stakeholder management, account management, negotiation and leadership skills
Strategic thinking, analytical skills, insight orientated reporting, project management
Growth mindset, good organizational and time management skills
Proactivity, accountability, resilience, dynamism and self-motivation, ability to work under pressure in a high paced environment
Advanced MS Office skills
Fluency in English and Chinese (Mandarin) is required
We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes.
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