Marketing Manager

**Does this sound like you?**

**You are curious about why people behave the way they do, and finding solutions that genuinely make a difference to their everyday lives.**

**You are inspired by the opportunity to do this on leading global brands such as Sprite, Fanta and Schweppes across more than 12 countries in the Asia Pacific region.**

**Focus, Scope, & Impact**:

- Recommend and execute the innovation priorities and calendar for global/regional brands within the Sparkling Flavours category in the ASEAN and South Pacific region.
- Design the innovation strategy and pipeline for local /regional brands, in close partnership with category marketing teams and R&D
- Proactively adopt big, scalable global ideas, done in a way that still meets local/regional needs. Opportunities that are identified locally will be big and meaningful, and you’ll investigate how to scale this regionally/globally beyond the local market.
- Maximize the opportunity for formula harmonization and implement it in the market.
- Accountable for identifying critical issues, trends and opportunities in the OU to influence global pipeline, feed pipeline for local brands and to support the development of critical capabilities in the business.
- Lead research projects and insight development based on both quantitative and qualitative research methods, and synthesize the learnings into strategic recommendations to key stakeholders.
- Strong and influential communication through clear, concise and powerful storytelling.

**KEY SUCCESS PARAMETERS**

**Experience**
- ** 8-10 years of experience** including Category Marketing leadership, Innovation strategy & execution and High-Complex project management (from design to business case to implementation)
- Experience working in **cross**-functional and cross-geographical teams**:

- Experience working with marketing **in the field is preferred**

**Work Focus**
- Ability to **drive innovation agenda forward influencing through art** (consumer/shopper insights, needs) **and science** (business cases, efficiencies,)
- Passion, curious and ability **to be external-focused and bring freshness from outside**.
- Ability to **lead very complex projects** (multi-functional, multi-country,) **and influence critical external stakeholders** (bottlers leadership, JVs, KKAA)

**Communication Focus**
- The role communicates internally across regional marketing leadership and the global category teams
- Works hand in hand with R&D and cross-functional leaders/teams (including Key Bottlers, local frontline marketing, human insights, commercial, franchise, finance and supply chain)

**Skills**:
Leadership; Media Planning; Creative Development; Marketing Objectives; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.