Director, Marketing

5 days ago

Harbourfront Avenue, Singapore Coca-Cola Full time

Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods and beverage experience.

The Coke Zero Director will support the Coke ASP Marketing Lead in developing a vision and growth strategy for our Light/Zero portfolio.

Responsible for developing and co-leading with Global and OU network new brand platforms.
- Work with counterparts across Global, OU and Bottler networks to help develop and execute cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan
- Work with Human Insights to define category insights, consumer segmentation and shopper segmentation strategies by channel/occasion.
- Develop a point of view on the creative strategy and innovation strategy for Coke Zero.
- Support the CCTM Lead in developing LRP and ABP CCTM vision and strategic direction, and creation of quarterly business reviews and reports

This role will not have formal direct reports but requires leadership skills to lead the Zero Sugar agenda in ASP and the ability to engage with a large network of colleagues across TCCC, especially the FLM, IMX, Commercial, bottlers, and global leads.

**What You’ll Do for Us**
- Create ASP vision and strategic direction for the Zero Sugar acceleration.
- Drive exponential growth by stewarding the brand portfolio and leading iconic programs
- Scale programs across ASP, with local relevance.
- In partnership with FLM, optimize DME resource allocation, marketing effectiveness and efficiency.
- Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers.
- Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers

**Qualifications & Requirements**
- Significant marketing experience (8+ years) with direct experience with brand strategy work.
- Experience working with cross-functional teams.
- Comfort with and understanding of consumer, business analytics and human insights.
- General management (P&L) experience and business commercial acumen are needed.
- Ability to develop brand and category strategy, deep consumer understanding.
- Ability to communicate, influence, and work with many stakeholders
- Ability to work in agile project-based teams.
- Must be comfortable with change and complexity.
- Multi-Geography experience or multi-country experience preferred.
- Ability to develop and communicate innovative approaches to marketing strategy and build buy-in across key internal stakeholders.

Pay Range Not Available

  • Senior Director, Integrated Marketing Experience

    3 days ago

    Harbourfront Avenue, Singapore Coca-Cola Full time

    We are recruiting a **Senior Director, Integrated Marketing Experience (IMX) Digital **to be based in Singapore, working within the IMX team in the ASEAN & South Pacific (ASP) Operating Unit. **Job Summary**: This role is responsible for leading a high-performance team, with the remit of driving the strategic digital marketing transformation with ASEAN and...

  • Director, Shopper Marketing

    7 days ago

    Harbourfront Avenue, Singapore Coca-Cola Full time

    **Focus, Scope & Impact**: **Responsibilities**: The Director, Shopper Marketing will: - Build world-class capability of Shopper marketing within the broader ASEAN & South Pacific (ASP) Marketing function by partnering with our Marketing and CCL Capability teams to build shopper marketing capabilities and awareness across both functions, using events,...

  • Senior Director, Marketing

    7 days ago

    Harbourfront Avenue, Singapore Coca-Cola Full time

    As the Senior Director-Nutrition/Juice/Dairy, you’ll work to develop brand growth, creative and innovation strategy and plans to drive sustainable business growth. The Senior Director will carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the global...

  • Singapore Franchise Operations Director

    1 week ago

    Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    **Focus, Scope, & Impact**: - Ensures business results, alignment with Organisational Unit (OU) and “Bottler”. Overseas operations in the territory of Singapore supervising all operations, adding to that identifying and capturing new opportunities across the franchise. - Leads the growth agenda with Bottlers operations aligned with the OU strategy....

  • Customer Marketing Director, South Apac

    3 days ago

    Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    **Job Summary/Purpose**: - Lead the development of South APAC consumer marketing strategies, promotional & product innovation and actively implement and steward global programs with leading QSR customer in the region to maximize profitable growth and that increase the long-term ‘partnership’ value of The Coca-Cola Company (TCCC) brands (including core...

  • Marketing Manager, Coca-cola Breaks

    1 week ago

    Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    We are recruiting a Marketing Manager to lead our trademark Coca-Cola brand, on a permanent basis. Coca-Cola is the world’s most iconic brand, enjoyed and recognized in over 200 countries. Throughout its history it has been part of culture, tapping into the values and shaping the aspirations of generations of people around the world. And in the years to...

  • Director, Connected Commerce

    7 days ago

    Harbourfront Avenue, Singapore Coca-Cola Full time

    **Focus, Scope, & Impact**: The Director, Connected Commerce will: - Lead a team of three direct reports focused on ensuring best-in-class activation and execution within the total digital commerce channel; including both eRetail & eFood sub-channels, and covering all markets across the ASEAN & South Pacific region. - Collaborate closely with the ASEAN and...

  • Senior Director, Business Development South Asia

    7 days ago

    Harbourfront Avenue, Singapore Coca-Cola Full time

    The Senior Director, Business Development South Asia Pacific (S.APAC) -The McDonald’s Division (TMD) is responsible for the strategic growth plans and execution of McDonald’s across ASEAN, South Pacific (ASP OU) and India, Southwest Asia (INSWA OU) making up almost 40% of total APAC McDonald’s business. Providing guidance and leadership to Operating...

  • Studiox Director, Asean and South Pacific

    3 hours ago

    Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    The Coca-Cola Company is a 135+ years old total beverage company, offering over 500 brands in more than 200 countries and territories. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting...

  • Business Development Director

    2 days ago

    Harbourfront Avenue, Singapore TLC Worldwide Full time

    WE ARE HIRING A BUSINESS DEVELOPMENT DIRECTOR Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets? If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it. At TLC, we help the world’s biggest brands drive...