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CRM Specialist

2 weeks ago

Singapore Castlery Full time

Founded in Singapore in 2013, Castlery is a digital-first furniture lifestyle brand delivering to 54 metropolitan areas across the United States, Australia and Singapore. Our mission is to create quality and beautiful furniture pieces and empower every customer to create an inspiring space. A space in which they can thrive and be their best self.

With our international markets now contributing close to 80% of our group revenues, we are entering a phase of hypergrowth as we seek to firmly establish Castlery as the customers’ furniture lifestyle brand of choice. We are looking for creative and ambitious talents to join our team on this journey.

As a digital-first tech start-up, we are driven by curiosity and move on insightful data to steer our decisions. We lead with a growth mindset and the belief that the combination of each individual’s passions and skills carry the company upward and forward. At Castlery, it’s where all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go.

If making an impact gives you a reason to roll out of bed in the mornings, come join us

**Responsibilities**:
Based in our Singapore HQ, our Campaigns & Onsite Marketing team oversees campaigns, content generation, onsite merchandising, and customer retention across the 3 markets we are in (SG, AU, US).

To drive customer retention & loyalty, the role of the CRM Specialist will be to oversee and execute customer engagement programs such as referrals and reviews across all 3 markets. You will also be collaborating cross-functionally with different teams (Growth, Creative, Tech etc). Your responsibilities are listed below:

- Plan, launch and analyse marketing initiatives and campaigns to increase engagement programs’ conversion rates.
- Monitor and report performance across all engagement programs, campaigns and initiatives.
- Coordinate and communicate effectively with stakeholders within the marketing team to launch campaigns & initiatives.
- Stay on top of industry, competitors, and customer behaviour trends to ensure we are always ahead.
**Job Requirements**
**Must-Have**
- Minimum 1 years of experience in an e-commerce/digital marketing role.
- Degree in Marketing or its equivalent
- Experience in marketing campaigns or project management.
- Strong analytical skills and the ability to translate data into insights and actions.
- Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives.
- Customer-first mindset.
- Excellent written and verbal communication skills.
**Nice-to-Haves**
- Experience with CRM or loyalty programs will a bonus

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