Apac CRM Lead

About Invesco

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

What's in it for you?

Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:
- Generous annual leave plus flexible paid time off- Hybrid work schedule- Learning and development programs- Health & wellbeing benefits- Parental Leave benefits- Employee stock purchase plan (if applicable in your region)

Job Description

About the Role:
We are seeking a strategic, technically adept and engaging CRM Leader to drive the overarching CRM vision and execution across the APAC region. This role is pivotal in shaping and aligning regional CRM strategies with regional & global objectives, spearheading the transformation and optimization of capabilities, architecting scalable solutions, and lobbying adoption & usage. Key responsibilities include but not limited to:
Responsibilities of the role:
Regional Strategy & Global Alignment:
- Define and execute the regional CRM strategy in alignment with global roadmaps- Act as the strategic CRM lead for APAC, collaborating with global counterparts to influence platform direction and advocate for regional priorities- Serve as the primary CRM liaison between APAC and global technology teams, and build strong ties with EMEA and NA CRM teams. ensuring seamless integration of global initiatives into the regional context.

Strategic Leadership & Transformation:
- Define and execute a forward-looking CRM strategy that drives operational efficiency and business growth across APAC.- Champion the transformation of CRM processes, identifying opportunities to streamline workflows and enhance user experience.

Training, Change Management & User Enablement:
- Act as a CRM evangelist, promoting platform adoption and showcasing the value of CRM-driven insights across the organization.- Diagnose current state issues, lead change management efforts for new features and enhancements, ensuring high adoption and mínimal disruption.- Design and deliver targeted training programs and enablement materials tailored to diverse user groups.- Foster a data-driven culture by promoting the use of dashboards, reports, and actionable insights to support strategic decision-making.

Solution Architecture & Platform Integration:
- Lead the design and implementation of scalable, integrated CRM solutions, ensuring alignment with enterprise architecture and data governance standards.- Oversee end-to-end architecture and integration of Salesforce with internal systems (e.g., client, contact, and financial data platforms), ensuring data consistency and operational efficiency.- Translate business needs into clear, actionable user stories and manage the full delivery lifecycle, including UAT and stakeholder sign-off.- Act as the escalation point for complex CRM issues, coordinating resolution with global teams.

Data Stewardship & Governance:
- Serve as a data steward for CRM in APAC, ensuring data is structured, governed, and maintained to the highest standards.- Define and enforce data governance policies, including data quality, cleansing, transformation, and lifecycle management.- Collaborate with global data teams to ensure regional data practices align with enterprise-wide standards and compliance requirements.

Senior Stakeholder Engagement:
- Build trusted relationships with senior APAC business leaders, acting as a strategic advisor on CRM capabilities and opportunities.- Effectively communicate complex CRM concepts and value propositions to executive stakeholders.

Team Leadership & Capability Development:
- Manage and mentor a high-performing CRM team, fostering a culture of innovation, accountability, and continuous improvement.- Define and implement new CRM capabilities that drive business value, from ideation through to delivery and adoption.- Prioritize and manage the regional CRM backlog, balancing quick wins with strategic initiatives.- Work in collaboration with Experience, Platform and Analytics leaders within the Digital Experience team - collaborating in order to bridge Marketing and Distribution functions using Salesforce as the conduit

Requirement for the Role:
- University qualification in Business, Information Systems, or related field.- 8+ years of hands-on Salesforce experience in a global organization, from financial services, technology, consulting or relevant industries.- Salesforce Administrator Certification advantageous; additional certifications (e.g., Advanced Admin, Platform App Builder) are also a plus.- Prove