Lead Generation Specialist, Marketing

6 days ago

Central Singapore Emprego SG Full time

**Location**

Singapore, Central Singapore

**Job Type**

Full Time

**Salary**

$4,000 - $7,000 Per Month

**Date Posted**

1 hour ago

Additional Details

**Job ID**

13728

**Job Views**

1

Roles & Responsibilities
- Develop an overall lead generation strategy for each brand/centre, including use of suitable lead capture, lead magnets, lead qualification and lead segmentation techniques.
- Plan and execute creative and innovative brand-level and centre-level lead generation campaigns, which ensure a steady stream of incoming qualified customer leads each month for each brand/centre within the organization’s network.
Create professional, effective landing pages for optimal conversion and track relevant customer acquisition metrics for continual campaign optimization.
- Develop creative ideas for lead magnets and/or promotional campaign mechanisms that appeal to target customers and helps the brand stand out against competitors in a crowded market.
- Maintain monthly calendar of all lead generation campaigns and programmes, both at the brand and individual centre level.
Use marketing automation techniques to automate processes, and collaborate with internal departments/stakeholders to obtain feedback and improve quality of campaign outcomes.
**Experience & Skills Requirements**:

- Degree holder or higher qualification.
- At least 5 years of experience or more in driving lead generation and nurturing campaigns for B2C businesses.
- Deep knowledge and expertise in running and optimizing integrated marketing campaigns, SEM/PPC campaigns across Google/Facebook and also in other relevant offline and online channels.
- Experience in campaign budgeting and metrics tracking, measurement and reporting.
- Understanding of buyer psychology, pricing and discount strategies to maximize lead generation outcomes and eventual sales conversion.
- Expert command of the English language, with a creative mind overflowing with ideas, a keen eye for design & a flair for creating impactful marketing campaigns.
- Expert communication and presentation skills to engage key internal or external stakeholders effectively.

Tags

lead

generation

specialist

marketing

farrer

park

5

days

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