Lead Generation Specialist

4 days ago

Singapore OPTINENT PTE. LTD. Full time

**A regulated Forex and CFD brokerage with two decades of industry experience, offering a wide range of tradable instruments including shares, forex, commodities, indices, bonds, and ETFs.**Renowned for delivering competitive trading conditions across diverse asset classes, provides clients with direct access to deep institutional liquidity. Through its proprietary trading platform and commitment to regulatory compliance, the firm has consistently empowered retail and professional traders with reliable execution, transparent pricing, and tailored support in global financial markets.

**About the Role**
We are looking for a highly motivated **Lead Generation Specialist**with a deep understanding of **financial markets**, particularly **CFDs and online trading platforms**, to help grow our client base.

As a Lead Generation Specialist, your role includes **systematically identifying and profiling high-potential leads**who are likely to become active CFD traders. This process involves research, data filtering, and tactical social engagement across multiple platforms: Platform-Specific Research & Prospecting (like WeChat, Weibo, Zhihu, LinkedIn, X, Telegram and Discord).

**Key Responsibilities**
- Research and identify qualified prospects across social platforms
- Initiate and nurture conversations with potential leads via DMs, comments, and thought-leadership engagement.
- Qualify leads based on trading experience, interest level, and deposit capacity.
- Maintain and update CRM with lead activity, notes, and pipeline stages.
- Collaborate closely with the Sales Management team to hand off warm leads for onboarding.
- Stay informed on CFD/FX trends and competitors to identify new angles and hooks for outreach.

**Requirements**:

- **1-3 years’ experience**in a sales, lead generation, or business development role (experience in the **CFD/FX/Fintech**space is a strong advantage).
- Excellent communication skills (written and verbal) with fluency in English and **in Mandarin and Cantonese**(spoken and written); **IS A MUST.**:

- Deep familiarity with LinkedIn and X as social selling tools (experience with Sales Navigator, PhantomBuster, Taplio, or similar is a bonus).
- Understanding of the financial trading ecosystem, including retail traders, platforms, leverage, and common instruments (indices, forex, commodities, crypto).
- Familiarity with CRMs and outreach tool experience (e.g.,HubSpot, Salesforce, Excel tracking)

**Nice to Have**
- Background in **financial sales**, **trading education**, or **affiliate marketing**.
- Experience generating **HNW**or **funded account**leads.
- Prior involvement with trading Telegram groups or social finance circles.

**Compensation**
- Basic salary
- Performance incentives based on:
**Funded accounts (tiered by deposit)**

**Conversion rate to active traders**

**Why Join Us?**
- Be part of a fast-growing, innovative CFD trading firm with a strong global presence.
- Direct impact on revenue growth through a highly visible role.
- Autonomy to experiment and scale successful lead-gen strategies.
- Supportive team with deep finance and trading knowledge.

If you were a digital-savvy communicator with a passion for trading and a drive to win, we would love to hear from you.

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