Senior Marketing CRM Specialist, Sg

5 days ago

Singapore Trip.com Group Full time

**About Us**

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

**Introduction**

**In this Role, you’ll get to**:
**CRM Management**:

- Monitor and optimize key CRM metrics including open rates, click-through rates, and conversion rates
- Conduct competitive analysis of CRM strategies and recommend improvements
- Segment customer databases to ensure targeted and personalized communication

**Social Media Management**:

- Develop and manage content strategies across multiple platforms including TikTok, Facebook, Instagram, and Little Red Book
- Foster community engagement through active management of Telegram and Instagram Group Chats
- Create and curate engaging content that resonates with our target audience
- Stay current with social media trends and implement innovative strategies to maintain brand relevanceTrack and analyze social media metrics to optimize performance and reach

**What you'll Need to Succeed**:

- Bachelor's degree in Marketing, Communications, or related field
- 3 - 5 years of experience in social media management and CRM
- Proven track record of growing social media engagement and following
- Strong analytical skills with experience in data-driven decision making
- Excellent written and verbal communication skills in English
- Knowledge of social media management tools and CRM platforms
- Creative mindset with strong attention to detail

**What’s more?**
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangementHave fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Have a good trip, and see you soon

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