Senior CRM Specialist

6 days ago

Singapore Crypto.com Full time

**Responsibilities**:

- Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
- Map user journeys and optimize campaigns for funnel conversion
- Support analysis and enhancement of CRM campaigns
- Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
- Devise ways to improve the usage of the CRM platform by automatic basic, everyday tasks
- Pulling reports from the CRM platform into data visualization tools
- Meeting with other stakeholders and teams to analyze industry trends and tailor CRM campaigns to meet business objectives
- Assess and plan data points to integrate with CRM platform

**Requirements**:

- BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
- Minimum of 4 years experience in e-commerce business
- Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
- Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
- Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
- Excellent skills in MS Office suite of programmes
- Excellent command of English, both written and verbally
- Experience in copywriting and/or design Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens
- A strong eye for detail and precision
- Self-directed learning attitude and strong sense of ownership
- Quick-thinking to respond to ever-changing and volatile market conditions

Hybrid

LI-MK1

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

**_
Are you ready to kickstart your future with us?_**

**Benefits**

Competitive salary

Attractive annual leave entitlement including: birthday, work anniversary

Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

**About***:
Personal data provided by applicants will be used for recruitment purposes only.

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