Regional Marketing Director, Asia

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

THE ROLE

**Employment Type**: Full Time

**Division**: Regional Marketing, Prestige Division, Asia

**Job Title**: Regional Marketing Director (Prestige Division)

**Reporting to**: Vice President, Regional Marketing, Asia Pacific

**Collaborators**: Regional Marketing Team + Local Marketing Team + Global Brand Team

About the role

Reporting into the VP, Regional Marketing of Asia, the Regional Marketing Director is responsible for delivering top and bottom line business goals and results as well as ensuring go-to-market executional excellence, including products, services, and retail experience that capture consumers’ imaginations, and develops an innovative, industry-leading business model to build the Luxury brands of Coty in the APAC region.

He/she has to partner the VP, Regional Marketing of Asia to set up long term vision of the Prestige Brands in the Asia region and lead a sustainable business based on uncompromising ethics, integrity, fairness, diversity, and trust.

He/She drives local relevancy for a high-growth strategy, brand equity, lead the delivery of insights that contribute to breakthrough product and service innovation, customer experience, communication, P&L and cost efficiency.

He/she shape the Brands’ strategies and plans, in the Asia region as well as preserving brand equity in local markets, ensure local relevancy and speed to market that drives growth, and own executional excellence while identifying regional, local and cultural differences in order to properly tailor Global Brands’ programs to local consumers and help Global Brand Team to anticipate future consumer trends by having a deep understanding of consumers, competition, market trends, regional and local insights, and emerging opportunities

He/she leads talent development, and effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair

RESPONSIBILITIES

Brand Management Preserve Luxury brands equity & DNA with local relevance in each country Shape and execute a winning growth strategy Ensure top line growth through like door growth, as well as new business models/channel opportunities. Lead strategic market and portfolio analysis as well as identifying growth opportunities.
Marketing Strategy Drive the transformation into a digital-first organization Influence marketing practices and processes—both traditional and social—to execute with agility across a rapidly-evolving media environment around the world. Ensure the right programs and investment decisions are made Lead impeccable consumer experiences for all channels Responsible for future market launches to ensure every market launches strong and stays strong.
Retail Excellence To be obsessed with a Sell-out mindset focusing on Customers’ experiences, engagement, recruitment, conversion & retention Lead Luxury brands’ service models and merchandising formats by channel Accelerate Retail and Direct-to-Consumer channels (Free Standing Stores, Counters, Open-sell and Online) Implement the omni-channel strategy and develop necessary capabilities. Maximize in-store consumer engagement by providing multiple, locally relevant solutions for in-store opportunities in each channel. Develop and implement vision for in-store retail consumer experience to drive conversion, productivity, innovative digital in-store experiences and education. Infuse creative inspiration into every element of the consumer experience
Human Resource Development Identify, build, and develop essential capabilities to deliver results while remaining agile Actively lead and engage in talent development in order to create high-performing talent Encourage leadership and creativity from every chair. Leverage individual strengths and leverage all levels of talent

**REQUIREMENTS**:
Industry Experience
Luxury Beauty
Must have Skincare experiences on top of Makeup and Fragrances
Minimum of 10 years of experience in the abovementioned industry/segment
Market Experiences in Asia Pacific
Have built solid local operation experience (Min. of 7 years)
Regional Experience (Min. 3 years)
Competency
A considered, analytical approach to working with concepts, consumers, problem solving, stakeholder management
Strong regional/ global mindset
Strong understanding of local operations, its strengths and challenges
Entrepreneur leadership
360 Marketing Experience
P&L Management
Retail Excellence Knowledge
Retail Operation Knowledge
Digital & Social Media Marketing Experience
Portfolio Management Experience
Education
Tertiary Education
Others
Flexibility to travel when require