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Channel Marketing Executive, Enterprise Solutions
3 weeks ago
The Channel Marketing Executive for the SEA region is responsible for local integrated marketing activities execution, with a priority focus on channel and trade marketing - support sales on how best to facilitate growth and retention in our distribution.
Ensuring an optimized customer journey and sales funnel experience while remaining focus on growing our awareness, engagement and retention in the channel through partner program, trade marketing activities and customer lead generation campaigns in local markets.
Execution of local agreed marketing budget for channel and trade marketing which includes; MDF funds to partners, and trade activities, incentives, trial programs etc.
A strong commitment to ROI and evaluation of our activities, and continuously improving our go-to-market efforts.
This is a hybrid work role, with some days working out from office and at home.
**Role & Responsibilities**:
**Market**
► Liaising with local sales on how best to support growth and retention through Channel/trade and customer lead generation campaigns in local markets within Southeast Asia regions
► Building a strong relationship to our partners, and create individual marketing plans with our key partners, while ensuring all partners are informed, engaged and excited about product launches, brand and collaboration.
► Ensure marketing materials & campaigns are implemented and rolled out in the channel with the needed local adaption (translation, promotion, product focus etc) needed for success.
► Supporting the sales funnel with MDF funds to partners, and trade activities like: Focus days, trade sales floor events, incentives, trial programs, campaigns, promotions, webinars etc.
► Ensure ROI on channel initiatives are continuously improved and evaluated, and solid reporting attained from our partners on our activities.
► Be the brand ambassador in the channel, ensuring material developed by partners are according to brand guidelines. Act as a sparring partner to the channel, challenging to improve future marketing activations by benchmarking data points available.
► Execution of local agreed marketing budget for channel & trade. (MDF allocation to partners)
► Provide administrative support in packing and sending out product samples to partners and customers
► Track inventory of marketing collaterals and merchandise
**Internal relationships and collaboration**
► Reach local sales goals together with SEA sales director and other regional marketing managers in the APAC region
► Develop local channel and partner strategy in collaboration with global and regional marketing
► Provide input in development of global marketing campaigns, ensure local ideas, market trends are fed into global deliverables.
► Ensure scale in region by grouping initiatives (events, incentives, campaigns, promotions) together with Marketing Director
► Be able to travel within the SEA region for events execution and meetings with distributors and channel partners as and when required
► Provide input for the local sales and marketing strategies
► Share best practice with other Channel Marketing Managers across countries in APAC
**Requirements**:
- Diploma Holder in business, marketing, mass communication or related studies
- 2 to 3 years of work experience preferred. Entry-level or fresh graduates who are keen to build a career in marketing are also encouraged to apply.
- Skills preferred: Collaboration, Strong project coordination, Accountability
**Job Type**: Contract
Contract length: 12 months
**Salary**: $2,500.00 - $3,000.00 per month
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Singapore 339949
