Head of Marketing, Cpaas

5 days ago

Singapore 8x8, Inc. Full time

At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 eXperience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.

We are looking for a Head of Marketing (on contract for 8 months) to lead all of our marketing activities for the 8x8 CPaaS business. If you have a proven track record of providing clear leadership and actual hands-on work in demand generation programs, events, campaigns, promotions, content, digital marketing, branding, and operations, especially within APAC, we want to speak with you. This role will be based in Singapore and will report to the General Manager, CPaaS.

**Responsibilities**:

- Effectively allocate marketing budgets to integrated channels/platforms and analyse ROI.
- Drive the use of innovative marketing approaches to develop campaigns and programs.
- Craft strategies for all marketing functions (e.g. Product Marketing, Content, Campaign, Events, Digital, Operations).Lead the planning of campaigns and product marketing launches.
- Focus on growing audiences and product adoption.
- Collaborate with senior management to uncover insights and business gaps to increase market opportunities.
- Ensure marketing goals and tactics are aligned and communicated across entire relevant departments.
- Set, monitor and report on team goals and performance.
- Prepare quarterly business reviews reporting and to present performance and plan.

**Requirements**:

- Relevant experience as a Head of Marketing or VP Marketing within the technology industry with strong knowledge of APAC region and exposure the EMEA market
- UCaaS, SaaS, CPaaS experience an advantage
- Leadership skills with the ability to set and prioritise goals
- The ability to provide strategic insights into marketing campaigns and track conversion rates, marketing attribution and key metrics
- A data-driven mindset and approach
- Confident, problem-solver and excellent communicator
- Able to make quick but rational decisions when working under pressure.

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
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