Regional Strategic Business Development Manager

6 days ago

Singapore WILD DYNASTY PTE. LTD. Full time

**Key Responsibilities**:
**Marketing Strategy & Campaigns**:

- Develop and execute comprehensive marketing strategies tailored to the India and Middle East markets to drive user acquisition, engagement, and retention for the mobile hyper-casual game.
- Identify and leverage regional trends, cultural nuances, and player behaviors to create effective and localized marketing campaigns.
- Collaborate with internal teams (e.g., creative, product, and performance marketing) to produce region-specific content and campaigns.
- Monitor and optimize campaign performance to meet KPIs and ROI goals.

**Business Development**:

- Identify, negotiate, and establish partnerships with local distributors, publishers, localization partners, influencers, media agencies, and co-publishing partners to enhance brand visibility and user acquisition.
- Collaborate with key regional stakeholders to identify and pursue opportunities for growth, such as cross-promotions, sponsorships, and co-branded events.
- Conduct market research and competitive analysis to identify trends, challenges, and opportunities in the gaming sector.

**Community Building & Engagement**:

- Drive community-building initiatives to cultivate a strong player base and foster loyalty in both regions.
- Plan and execute player-centric events, tournaments, and rewards programs to enhance engagement.
- Develop and manage Facebook, WhatsApp or other region-preferred platforms for player communication and support.

**Product & Brand Promotion**:

- Collaborate with the product team to align in-game features and updates with regional preferences.
- Strategize and execute branding efforts to position the game as a leading hyper-casual mobile title in India and the Middle East.
- Oversee and manage the allocation of marketing budgets to ensure cost-effective promotions and maximum impact.

**Leadership & Team Management**:

- Lead, manage, and guide a small team to achieve strategic goals and objectives.
- Provide mentorship, training, and performance feedback to team members.
- Foster a collaborative and innovative work environment.

**Analytics & Reporting**:

- Monitor key performance metrics, market insights, and campaign effectiveness across regions.
- Provide detailed reports and insights to senior management, highlighting achievements, challenges, and recommendations.

**Qualifications**:

- Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
- 5+ years of experience in strategic business development, marketing, or related roles, preferably within the mobile gaming industry.
- Proven track record of success in launching and managing campaigns in India and/or the Middle East.
- Strong understanding of hyper-casual gaming trends and the regional gaming ecosystem.
- Exceptional communication, negotiation, and interpersonal skills.
- Demonstrated leadership experience, including managing and guiding small teams.
- Analytical mindset with proficiency in using data-driven insights to inform strategies.
- Proficiency in English and at least one regional language (e.g., Hindi, Arabic) is a plus.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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