Senior Manager, Marketing

We are recruiting a Senior Manager, Marketing for our Sparkling Flavours category, on a permanent basis.
- You’re a highly motivated and passionate marketer. You would love the opportunity to create winning marketing plans on one of our leading global brands ‘Fanta’ across more than 12 countries in the Asia Pacific region.
- You love finding solutions to meet the toughest consumer and business challenges, and are willing to roll up your sleeves because you’re a team player focused on making things happen.
- You are curious about how to deepen our relationship with consumers, proactively searching for inspiration inside and outside the company that will foster constant learning and experimentation.
- You can develop strong, well rationalized business cases by using a balance of sound analytics, intuition, stakeholder collaboration and inclusivity.

We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Senior Brand Manager, you will provide direction, leadership and coaching to members of project teams.

**What**You’ll** Do for Us**
- Develop short
- (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support the OU category and brand growth targets. You will then use your strong collaboration and inclusivity to lead and motivate your project teams to execute and deliver targets.
- Lead entire projects or a specific component/s of a larger global/regional project.
- Lead NPD projects from end to end (concept development to commercialization)
- Develop programs, secure and effectively manage required DME budget in order to execute brand plan. Work with global teams, agencies and local country teams to ensure the scaling and implementation of global/regional direction into local execution, whilst still identifying local insights to drive local relevance.

**Qualifications & Requirements**
- 5-7 years of brand management/marketing experience.
- Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
- Project and budget management experience

**Key knowledge requirements**:
Mastery of (required)
- Ability to simultaneously handle multiple, diverse topics and projects
- Brand equity
- Marketing concepts and evaluation
- Marketing operating strategies
- Collaboration and stakeholder management
- Strong financial acumen and business analytics

Broad expertise in (good to have)
- Marketing innovation
- Brand research techniques
- Develop and inspire others
- Manage complex projects across multiple disciplines
- Stakeholder management

**What We Can Do for You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Minute Maid, Simply, Fair life & Topo Chico.
- ** Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
- ** Career opportunities in a globally networked organization**:Our structure and ways of working strives to achieve the right balance of scale and intimacy. Our operations in 200 countries across 9 Operating Units (OU’s) are more connected than ever before, creating opportunities for career experiences across our diverse global business.

**Skills**

Media Planning; Leadership; Creative Process; Consumer Segmentation; Analytical Thinking; Digital Media Strategy; Competitive Assessments; Quantitative Research; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.