Senior Director, Marketing

As the Senior Director-Nutrition/Juice/Dairy, you’ll work to develop brand growth, creative and innovation strategy and plans to drive sustainable business growth.

The Senior Director will carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the global Category lead, the Regional Marketing Lead and broader regional Marketing team.

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have marketing and leadership experience.

**What**You’ll** Do for Us**
- Working in partnership with Global Category Lead (GCL):

- Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights
- Recommends 3-year OU innovation projects and 2-year OU IMX campaigns to OU Mktg Lead, for proposal to Global team
- When Lead OU for global/regional IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and recommends final project bundle
- For local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle
- Defines brand calendar at OU and market level, allocating OU-controlled DME to activity types
- _ Local and Regional (lead OU) Brands:_
- Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways
- Recommends 3-year OU innovation projects and 2-year OU IMX campaigns to OU Mktg Lead
- IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle
- Defines brand calendar at OU and market level, allocating DME to creation & activity types
- Developing perspective on which brands should transition from local to regional, and regional to global, for input to global team
- Supports the development of channels and in-store execution plans, supporting bottling partners and customers
- Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g. weekly+ drinkers, shopper basket incidence and brand equity) via performance management, learning, and course-correction
- Your team will include resources dedicated to brand strategy, innovation strategy and creative strategy

**Qualifications & Requirements**
- Bachelor’s degree or equivalent work experience is required
- Minimum 10+ years of Significant marketing and leadership experience (10+ years), including leading teams of 5+ people
- Strong preference for individuals with experience working with all relevant disciplines reporting to Category lead: innovation strategy, creative strategy, category/brand strategy
- Experience working with marketing in the field is preferred
- Experience working in cross-functional and cross-geographical teams is preferred
- Nutrition, juice, dairy experience is a highly benefit but not essential
- Ability to provide input on portfolio strategy for a category, including OU-level nuance on global brands and regional / local brand outlook
- Ability to lead integrated brand strategy across category for regional and local brands (positioning, innovation, occasions, and general competitive opportunities)
- Ability to oversee regional and local brand creative strategy (creative ideas and execution)
- Deep consumer understanding, with a grounding in insights and analytics
- Business / commercial acumen, including financial expertise
- Expertise in TCCC business models and financials
- Knowledge of:

- Product science
- Channel and shopper marketing, including online/ eCommerce
- RGM process
- RTM & Execution
- Design thinking capability
- Ability to work in Agile cross-functional teams

**Skills**:
Social Media; Key Performance Indicators (KPI); Digital Advertising; Branding; Category Management; Demand Generation; Quantitative Research; Marketing Strategies; Channels Strategy; Customer Insights; Market Segmentation; Qualitative Research; Microsoft Office; Strategy Development; Commercialization Strategies

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.