Marketing Manager, Itero Apac, Ortho

2 days ago


Downtown Core, Singapore Align Technology Full time

**Description**:
**About this opportunity**

**Role expectations**:
**In this role, you will**
- Develop and implement ORTHO intra oral scanner marketing strategies and campaigns to engage and educate orthodontists on our products and services in the APAC region with a special focus on integrating iTero into Invisalign marketing and clinical educational programs
- Collaborate with cross-functional teams to create marketing materials, educational resources, and promotional tools tailored for General Practitioners.
- Build and maintain relationships with key opinion leaders, medical associations, and healthcare organizations to drive utilization iTero software among existing users, promote our products and services within the ORTHO community.
- Conduct market research and analysis to identify market trends, competitive landscape, and opportunities for product positioning and differentiation.
- Monitor and evaluate the performance of marketing campaigns targeted at Orthodontic Practitioners, using data and analytics to optimize strategies and drive business growth.
- Represent the company at medical conferences, seminars, and industry events to showcase our offerings and build brand presence among Orthodontic Practitioners.
- Provide training and support to sales teams on marketing initiatives and product messaging targeted at orthodontists.

**What we're looking for**:
**In this role, you’ll need **
- Bachelor’s degree in Marketing, Engineering, Business Administration, or a related field. Master’s degree is a plus.
- Minimum of 5 years of experience in product marketing roles within the healthcare industry and the APAC market.
- Strong understanding of healthcare marketing principles, medical education, and the ORTHO market dynamics.
- Proven track record of developing and executing successful marketing campaigns targeted at healthcare professionals.
- Excellent communication, presentation, and relationship-building skills.
- Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.
- Proficiency in market research, data analysis, and marketing analytics tools.

**About Align Technology**:
**Your growth and well-being**:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:

- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.

Country and/or role specific details will be shared with you by your recruiter during the interview process.

**Discover Align**:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.

Eager to learn how we embrace our global differences and nurture employee well-being?
**Explore Align's culture here**

Want to discover more about **exocad** and **Cubicure**? Click on their names for additional information.

**Applicant Privacy Policy**:
Review our **Applicant Privacy Policy** for additional information.

**Equal Opportunity Statement**:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to


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