Digital Marketing Specialist

1 day ago

Downtown Core, Singapore Sumsub Full time

**Sumsub** is a global verification provider aiming to make verification processes simple, friendly, and secure for businesses and their users. Sumsub’s all-in-one verification platform secures every step of the customer journey. More than 2000 global companies use this platform to verify users, businesses, and transactions, orchestrate their verification processes, welcome more customers worldwide, speed up onboarding, reduce costs and steer clear of digital fraud.

Sumsub has over 2,000 clients across the fintech, crypto, transportation, trading, e-commerce and gaming industries including Binance, Wirex, Avis, Bybit, Huobi, Unlimit, Flutter, Kaizen Gaming, and TransferGo.

As we actively expand our presence in the Asia Pacific region, we are looking for a freelancer to join us as a **Performance Marketing / PPC / Digital Advertising Specialist and focus on APAC** advertising projects.

This is an amazing opportunity to join our rapidly growing team and make an immediate and real impact on the future of our product.

**What You Will Be Doing**:

- Building, testing, and optimizing PPC advertisements
- Exploring and testing new traffic acquisition channels specific to the Asia-Pacific market
- Monitoring and analyzing data and building reports
- Supporting new product launches with effective advertising campaigns tailored to the Asia-Pacific region and audience specifics
- Collaborating with Paid Search and Paid Social managers to refine advertising campaigns, aligning with regional specifics
- Defining campaign budgets, aligning campaign goals, and ensuring adherence to performance principles
- Initiating and managing global advertising campaigns, reaching audiences across the entire APAC region
- Collaborating with cross-functional teams, including SEO specialists, SMM specialists, content and product marketers, the events team, and the design team
- Keeping up with industry changes in Paid Social and Paid Search with a focus on regional trends in advertising strategies, tactics, and creatives

**About You**:

- 3+ years of proven experience as a Performance Marketing, PPC, Digital Advertising specialist
- Solid experience in launching advertising campaigns in the Asia-Pacific region (in key markets such as Indonesia, Philippines, South Korea, Australia, New Zealand and Japan)
- In-depth knowledge of paid search (Google, Bing), paid social (Meta, LinkedIn, etc.), Display networks and any other appropriate channels
- Competency with using Google Sheets, GA4, and basic knowledge of BI systems
- Experience in B2B marketing is required
- Basic understanding of search engine optimization (SEO)
- Good command of the English language (B2+)
- Google Ads certificate will be a huge plus

**What We Offer**:

- Competitive compensation in compliance with your professional expertise, and bonus program
- Working with a product that matters. Our technology helps to protect millions of users and many online services worldwide.
- International project. Our team works from offices in Berlin, Limassol, London, and Miami, our customers are spread from Mexico and the USA to Hong Kong, South Korea, and Singapore.
- Remote first company - work from anywhere in the world
- Paid vacation and sick leave

**Sounds like a great opportunity for your career development? Then go ahead and apply

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