Marketing Manager- CRM

2 weeks ago

West Region, Singapore People Profilers Pte Ltd Full time $7,200 per year

Resident Engagement via Email Campaigns

  • Lead the planning, development and execution of targeted email campaigns to drive resident engagement and promote community health programmes
  • Manage end-to-end campaign process, including audience segmentation, approvals, testing, deployment and post-campaign performance analysis
  • Develop high-quality content adhering to brand guidelines and campaign objectives
  • Own and maintain an email marketing calendar, ensuring alignment with regional health initiatives and goals
  • Collaborate across functions to ensure seamless execution, in accordance to best practices and organisational protocols

Marketing & Publicity of Community Health Programmes

  • Develop publicity strategies and implement data-driven marketing campaigns to drive awareness and sign-ups to regional health initiatives and programmes
  • Support cross-functional teams to develop effective marketing campaigns and ensure timely rollout and alignment with overall objectives
  • Oversee development of marketing assets, messaging and promotional materials

Performance Tracking & Optimisation

  • Monitor campaign performance and engagement metrics to provide actionable insights
  • Optimise campaign performance based on data insights and stakeholder feedback
  • Manage campaign budgets efficiently to meet targets

Other Related Duties

Undertake any other projects/assignments as assigned

Job Requirements

  • Bachelor degree in marketing, business administration or related discipline
  • Minimum 8 to 10 years of marketing experience with at least 2 to 3 years in a supervisory role, in email marketing or members engagement, preferably in healthcare or public sector.
  • Proven experience in developing and executing data-driven email campaigns
  • Strong understanding of CRM and email platforms is a must
  • Operationally strong and process-driven with a focus on execution
  • Familiarity with best practices in consent and data management
  • Excellent stakeholder management skills with the ability to drive cross-team collaborations
  • Experience in healthcare communications would be advantageous
  • Able to work effectively under tight timelines
  • Location: West
  • Salary up to $7,200

Job ID:  X956WX43

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word format to

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

· Cecil Street, #08-09, Plus Building, Singapore 049705

· Tel:

· EA Licence Number: 02C4944

· EA Registration Number: R1108448

· EA Personnel: Tan Lili Gesse

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