CRM Executive

2 weeks ago

Central Region, Singapore Watson's Personal Care Stores Pte Ltd Full time $60,000 - $120,000 per year

Who We Are Looking For?

As a CRM Executive, he/she is responsible for driving the planning and execution of Member lifecycle campaigns for Watsons Singapore, and bringing the loyalty programme to greater heights.

What Awaits You:

  • Assist to develop and execute effective member lifecycle campaigns to build and maintain strong members' loyalty and achieve CRM KPIs (e.g. member acquisition, retention, repeat purchases, reactivation etc)
  • Responsible for effective campaign segmentation to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications and report tracking of campaign performance
  • Track, measure, and report on performance of members' communications, design and conduct A/B tests for optimisation and improvement (E.g. edm subject lines, SMS sales copy, send timing and frequency). Perform timely insights and analytical support to assess the effectiveness of the various CRM channels.
  • Work closely with AS Watson stakeholders to develop mastery of CRM platforms, to constantly innovate and push the boundaries of our customer communications (dynamic and personalised content on email, sms etc)
  • Work closely with relevant departments to resolve feedbacks & complaints related to membership programme
  • Perform any other duties as assigned by Management.

We Are Excited About You If You Have:

  • Degree/Diploma in Business or Marketing or a relevant discipline
  • Minimum 2 to 4 years experience from related industries such as FMCG/Luxury brands with similar number of years in data-mining or analysis of customer behaviour activities.
  • Experience in email marketing tools, Adobe Campaign, HTML and  launching CRM campaigns using EDM, SMS will be an added advantage.
  • Data-driven, analytical, numerate and proficient in Excel - proficiency in Excel Pivot Table, Vlookup is essential
  • Keen interest in loyalty programmes
  • Diligent in campaign execution and critical thinking
  • A strong team player, with excellent interpersonal skills to operate in a team environment and cross functionally
  • Attentive to details and results-oriented
  • Able to multitask and excel under pressure in a fast-paced environment
  • Adaptable, nimble, proactive in conducting analysis and translating findings into commercial actions and success
  • Willingness to learn and grow independently
  • Fluent in English with proficiency of other language(s) will be an advantage
  • Digitally savvy and being customer-centric

For more information, please visit and follow our LinkedIn Page for exciting updates.

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