CRM Executive

2 weeks ago

Central Region, Singapore Chow Tai Fook Jewellery Group Full time $60,000 - $80,000 per year

About Chow Tai Fook

Joining Chow Tai Fook Jewellery means stepping into a prestigious legacy that combines artistry and tradition with a modern, confident approach since 1929. For almost 100 years, our dedication to creating the finest designs has held true by weaving together unmatched craftsmanship and authentic heritage. This is made possible by the people and culture we embrace and embody as the leading jewellery company from Asia. We are Chinese house of timeless craft and beauty.

We prioritise employee well-being, offering comprehensive wellness programs designed to support your health in all areas. Our strong focus on career development provides ample opportunities for personal growth, skills enhancement, and advancement. By joining Chow Tai Fook Jewellery, you will be at the forefront of innovation in the luxury retail industry, influencing a global audience through a network of over 7,000 shops worldwide.

We welcome you on our Group's journey to be the most trusted jewellery group that is a lifetime partner for every generation.

Job Responsibilities:

CRM Strategy Development & Execution:

  • Propose and to manage loyalty programs that reward customers for repeat purchases, referrals, or engagement with the brand.
  • Assist in design and implement strategies to enhance customer retention, loyalty, and lifetime value (CLV). This includes segmenting customers based on behavior, preferences, and purchasing history.
  • Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.

Customer Data Management & Segmentation:

  • Analyze customer data to generate insights and identify high-value segments for personalized marketing and targeted clienteling strategies.

Reporting & Insights

  • Provide reports on client behavior, sales contribution, and campaign effectiveness.
  • Provide actionable insights to inform future CRM initiatives and enhance customer engagement.

Campaign & Event Management

  • Plan and execute CRM-driven marketing campaigns (email, SMS, direct mail).
  • Collaborate with marketing and retail teams to align messaging and timely execution.
  • Track performance metrics like open rates, conversion rates, and ROI.
  • Coordinate client engagement initiatives, including exclusive events (e.g., product launches, private previews), managing guest lists, RSVPs, and post-event follow-ups.

Brand Communication:

  • Support the team in participating in any Public Relations events related to promoting the company's brand.
  • Identify and manage external partners to maximize brand exposure e.g. events, livestreaming, managing KOLs.

Requirements:

  • Relevant certificate in Business or marketing.
  • Minimum 2 years of experience in branding and marketing. Proven track records in executing successful CRM campaigns and customer retention program.
  • Proficient in Microsoft Excel and data analysis.
  • Strong analytical skills with the ability to interpret customer data and derive actionable insights.
  • Excellent writing abilities and interpersonal communication skills.
  • Able to work independently under tight deadlines

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