Assistant Manager

2 days ago

Central Region, Singapore PERSOL Full time $60,000 - $120,000 per year

Assistant Manager (Customer Relationship Management)

Up to $7500

Location: Suntec

Monday to Friday Office hours

Responsibility:

CRM Program & Campaign Planning

  • Develop and manage the CRM program roadmap and activity calendar to boost sales growth.
  • Ensure all CRM initiatives are on-brand, targeted, and personalized
  • Collaborate closely with internal teams (e.g., retail stores, customer service, ecommerce) to deliver a seamless omnichannel customer experience.
  • Explore and evaluate external partnerships to deliver customer benefits and improve program attractiveness.

2. CRM Activities Execution

  • Design full funnel customer journey, including offerings, experiences and communications.
  • Execute CRM activities using Salesforce Marketing Cloud, Loyalty Cloud, and Service Cloud (where applicable).
  • Manage automated journeys, lifecycle communications, segmentation, and customer engagement flows.
  • Align with key stakeholders on all strategies and tactics and end to end coordination

3. Project Management & UAT

  • Partner with technical vendors and internal IT team to implement CRM campaigns, enhancements, and system improvements.
  • Develop clear business requirements and conduct User Acceptance Testing (UAT) to ensure successful deployment of CRM features and Salesforce-related projects.

4. Analytics & Reporting

  • Extract, analyze, and interpret CRM data to support business decisions.
  • Track and evaluate performance of CRM campaigns, lifecycle activities, and loyalty program metrics.

Requirements

  • Minimum 5 years of CRM experience, preferably in the retail B2C industry.
  • Strong understanding of CRM strategy and execution, covering loyalty programs, personalized communications, and lifecycle management.
  • Hands-on experience with Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is a plus.
  • Experience in running CRM projects, campaigns, and UAT.
  • Strong coordination and communication skills to work effectively with cross-functional teams.
  • Self-motivated, detail-oriented, and able to manage multiple tasks in a fast-paced environment

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