Assistant Brand Manager

2 days ago

Central Region, Singapore Adecco Personnel Pte Ltd. Full time $60,000 - $120,000 per year

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The Opportunity

  • Opportunity to work in a MNC environment - FMCG Industry. The Assistant Brand Manager will be covering the SEA marketing mix, from administration, conceptualization to operative implementation to measurement, and depending on the brand priorities and opportunities, will involve both local creation as well as roll-out of global toolkits.
  • Monday - Friday/8.30am - 5.45pm
  • Central
  • 12 months contract (Convertible / Renewal subjected to performance and business directions)

The Talent

  • Min Degree holder in marketing or equivalent
  • Minimum of 3-5 years of consumer marketing is an advantage
  • Must be agile and capable of adapting / multi-tasking in a fast paced and continuously changing environment

Job Description

  • Develop and execute brand plans on-time, in-full accurately. Campaign deliverables will include ATL- digital/social media/tv & BTL- in store assets creation.
  • Develop campaign KPIs, work on post-launch evaluation for key initiatives and reapply learnings of the subsequent campaigns
  • Comprehensive understanding, tracking and sharing of competitor activities across markets
  • Sharing brand performance on a monthly basis (Nielsen) with Brand, Sales & Commercial team & provide actionable insights
  • Work closely with the regional team and support on developing campaign assets
  • (Develop local and language adaptations from assets)
  • Manage and execute media plans across markets, working closely with media agencies
  • Develop and manage social media calendar, activations and consumer feedback, working with social media agency
  • Develop & adapt POSMs, working very closely with the Creative Agency & Trade Mktg team
  • Develop on-pack designs & premiums, working closely with Quality Department, Legal to ensure items adhered closely to legal, quality requirement

Next Step

Prepare your updated resume, send to the following email:

*Only shortlisted candidates will be contacted*

Amelia Lau An Qi

Direct Line:

EA License No: 91C2918

Personnel Registration Number: R1987023

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