Executive, Brand
5 days ago
Please note this is not a marketing role.
- Manage creation of communications materials through designer and production vendor liaison, not limited to trainee certificates, festivities items (e.g. CNY, Deepavali etc.), internal EDM announcements
- Manage awards submissions and write-ups for the NTUC LHUB brand and sub-brands by liaising with internal and external stakeholders
- Managing and keeping track of the department's inventory such as premiums
- Assist in monitoring and tracking NTUC LearningHub (NTUC LHUB)'s brand reputation on print, online and social media channels
- Assist in drafting and producing press releases, blog stories, podcasts, and other communications materials where required
- Assist in uncovering newsworthy human-interest stories of trainees by exercising journalistic, investigative, and storytelling skills
Assist in conducting secondary (desktop) research to support publication of our Think Tank reports
Assist in updating of website in relation to media materials such as press releases, LHUB in the News, and trainee stories
- Be the administrative, logistics and operational support within the brand and communications team in the rollout of brand campaigns, social media initiatives, and media events
- Any other ad-hoc duties assigned
Key Performance Expectations
- Produce high-quality content that is positioned at the highest possible level and on brand
- Be an integral source of support to the brand and communications team in growing brand awareness and contribute to the usual daily workflow
- Ensure timeliness in delivery of work and compliance to briefs/ requirements
Key Job Competencies (Knowledge, Skills & Abilities)
- Strong copywriting skills in English.
- Pleasant personality, presentable and people-oriented
- Good communication, presentation and interpersonal skills
- Able to work independently when situation calls and be resourceful
- Good problem-solving skills at the corporate level
Meticulous and good organisation skills
Good team player who can work and collaborate effectively horizontally
- Ability to work under pressure
- Proficiency in Microsoft Office, and other IT applications, including AI tools
- Proficient in Mass Communications, Public Relations and Business Management
- Basic designing and editing skills are a plus (Canva, Adobe Photoshop, Illustrator, Premiere Pro)
Qualifications
- Diploma/Degree in Mass Communication, Social Sciences, Marketing or Business Management with preferred majors in Communications, Public Relations, Research Studies, Marketing
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