IP Brand Marketing Manager

1 day ago

Central Region, Singapore CARTOONSOUL PTE LTD Full time $80,000 - $120,000 per year
About the Role

We are a creative company specializing in trendy collectible gifts, dedicated to building our own original IP characters and brand stories. With a design philosophy centered on fun and cuteness, we aim to bring joy and surprise to our customers while expanding into the Southeast Asian designer toy market. We value originality, creativity, and continuous innovation in product design, marketing, and brand development, striving to build internationally recognized IP brands.


Key Responsibilities

Position: IP Brand Marketing Manager

Responsibilities:

  • Develop and implement overall marketing strategies to enhance IP brand visibility and market share
  • Plan and execute marketing campaigns, including online/offline promotions, cross-industry collaborations, and event marketing
  • Conduct market research and consumer insights to propose innovative marketing solutions
  • Manage brand presence across social media platforms and create engaging content to increase brand awareness and engagement
  • Collaborate with design, sales, and operations teams to ensure alignment with company goals and brand direction

Requirements:

  • Bachelor's degree or above in Marketing, Branding, Advertising, or related fields
  • Minimum 4 years of experience in marketing or brand management; experience in designer toys, animation, or consumer products is a plus
  • Strong market insight and analytical skills, with proven ability to design and execute integrated marketing campaigns. Including co-branded activations, digital marketing initiatives, and retail-based promotions.
  • Familiar with digital marketing and social media management, able to independently lead promotional projects.
  • Coordinate with internal teams including sales, design, e-commerce, and merchandising to ensure alignment and effective execution.

Preferred Experience
  • Experience working with IP licensors or managing character/entertainment brands.
  • Exposure to marketing across Southeast Asia (e.g., Singapore, Malaysia, Thailand, Indonesia)
  • Familiarity with multicultural consumer behavior and international brand localization practices.
  • Ability to manage external agencies, creatives, and cross-border teams.

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