Brand Marketing Manager

1 day ago

Central Region, Singapore Private Advertiser Full time

We're looking for an energetic, creative, and hands-on Brand Marketing Manager to drive the growth and visibility of our brand. This role is perfect for someone who thrives in a fast-paced environment, enjoys blending strategy with creativity, and is passionate about building meaningful connections with customers.

Responsibilities

  • Develop and execute comprehensive branding and marketing strategies that drive growth across multiple channels including retail, corporate, online, and franchise markets
  • Conduct market research and data analysis to identify consumer insights, market trends, and business opportunities
  • Lead brand engagement initiatives, including social media strategies, online campaigns, and community-building activities
  • Oversee the development of marketing materials such as print ads, digital content, promotional collateral, and publications that align with brand identity
  • Monitor competitor activities and market dynamics to inform marketing decisions and maintain a competitive edge
  • Collaborate cross-functionally with internal teams to ensure consistent brand messaging and impactful execution
  • Build and manage relationships with external partners and stakeholders, exploring new concepts, channels, and business collaborations
  • Oversee marketing communications, advertising, and sales support initiatives to strengthen brand presence and performance
  • Plan, develop, and implement integrated marketing campaigns for key products and services

Requirements

  • Possess a Diploma or Degree in Marketing, Business, Communications, or a related field
  • Minimum 5 years of relevant experience in brand marketing within the F&B, Retail, or FMCG industry, with a proven track record of delivering impactful results
  • Demonstrated success in planning and executing effective marketing campaigns that drive brand awareness, engagement, and business growth
  • Strong analytical and data-driven mindset, with the ability to translate insights into actionable strategies
  • A proactive self-starter with excellent problem-solving skills and a results-oriented attitude
  • People-oriented and collaborative, with strong interpersonal skills, a friendly disposition, and a positive outlook
  • Able to thrive under pressure, manage multiple priorities, and maintain high attention to detail in a fast-paced environment
  • Passionate about food, dining, and brands, with a keen understanding of current market and consumer trends

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