Assistant Brand Manager

A leading global FMCG company is seeking an enthusiastic Assistant Brand Manager to join their dynamic team in Singapore.

Keywords: brand management, marketing planning, cross-functional collaboration, regional campaigns, product innovation, consumer insights, packaging development, budget management, performance analysis, creative marketing

What you'll do:

As an Assistant Brand Manager based in Singapore, you will be instrumental in bringing beloved confectionery brands to life across a vibrant region.

• Assist in developing and executing annual brand plans across diverse markets in Asia.
• Collaborate with cross-functional teams including Sales, Media, Consumer Insight, Legal, Finance, Supply Chain, Quality Assurance, and Artwork Planning to ensure seamless delivery of marketing initiatives.
• Lead the conceptualisation and implementation of holistic 360-degree marketing campaigns that encompass both above-the-line and below-the-line activities tailored to local market dynamics.
• Track monthly sell-in and sell-out performance using internal reports and Nielsen data; analyse results to identify growth opportunities and recommend actionable strategies.
• Manage packaging artwork development processes by coordinating with supply chain partners and ensuring timely approvals for new product launches.
• Oversee budget management for assigned brands by monitoring POs, invoices, financial updates, and ensuring accurate reporting to finance teams.
• Develop promotional plans and point-of-sale materials (POSMs) in close partnership with creative agencies and trade marketing teams while adhering to brand guidelines.
• Support new product registration processes by liaising with regulatory teams and flagging any concerns related to compliance or timelines.
• Present brand performance updates to regional leadership teams and participate in discussions with research agencies to track brand health metrics.
• Continuously monitor competitor activities across all relevant markets to inform future campaign strategies.

What you bring:

To excel as an Assistant Brand Manager in this role, you will bring proven experience in managing multi-market campaigns within the FMCG sector, ideally spanning several countries or regions.

• Bachelor's degree required; ideally in Marketing, Business Administration or related field.
• Demonstrated analytical ability with experience interpreting sales data for actionable insights.
• Creative thinker who brings fresh ideas while maintaining commercial awareness within fast-moving consumer goods environments.
• Solid understanding of core marketing principles including campaign planning, project management, and budget oversight.
• Agile mindset capable of adapting quickly to changing priorities across multiple countries or business units.
• High sense of responsibility paired with proactive problem-solving skills; able to anticipate challenges and propose effective solutions.
• Excellent interpersonal communication skills for building rapport with cross-functional teams as well as external partners such as agencies or distributors.
• Comfortable navigating ambiguity while remaining focused on objectives; able to balance multiple projects simultaneously without losing sight of details.
• Familiarity with SAP systems is advantageous but not essential

What sets this company apart:

This organisation stands out as a global leader renowned for its commitment to quality products that delight consumers worldwide. With a rich heritage rooted in innovation and excellence, they offer employees the chance to work on iconic brands that have become household names across continents. The company fosters a culture built on collaboration and provides ample training opportunities so team members can continuously develop their expertise. If you're looking for an environment where your ideas are welcomed-and where your professional journey can flourish alongside some of the industry's most knowledgeable colleagues-this is the place for you.

What's next:

If you are ready to take your next step in brand management within an inspiring regional context, apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd

ROC No.: E | EA Licence No.: 03C5451

EA Registration No.: R Eleanor Tan