Brand Manager
2 weeks ago
ABOUT THE COMPANY
Zuellig Pharma is a leading healthcare solutions company in Asia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world class distribution, digital, and commercial services to support the growing healthcare needs in this region.
The company was started a hundred years ago and has grown to become a multibillion-dollar business covering 17 markets with over 12,000 employees. Our people serve more than 200,000 medical facilities and work with over 450 clients, including the top 20 pharmaceutical companies in the world.
JOB PURPOSE
Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, clients, and customers to ensure broaden access to target brands and improve consumer experience. Collaborate with internal and external colleagues and sales team to ensure flawless execution of desired strategies and tactics.
ACCOUNTABILITIES / KEY RESPONSIBILITIES
- Develop clear, well-communicated vision and marketing strategies that can be translated to effective marketing and sales plan
- Formulate strategic marketing and tactical plans for current and future products launches within the franchise through effective brands, operational, forecast and budget plans to ensure sales, profitability and market share targets are achieved
- Optimize allocation of all resources to brands through active assessment of return of investment
- Build strategic partnerships with key internal and external stakeholders
- Build strong collaboration with cross functional team to ensure continuous and sustained brand competitive advantage
- Monitor market conditions and analyse various relevant data, i.e sales, IMS, customers' offtake, retail audit, shopper research, to identify opportunities for market access, business development and innovative program
- Enhance customer/consumer connections by creating and managing digital platform and evaluating effectiveness of the digital strategy
- Provide marketing support to the sales team with regards to the product & disease relevant training and KOLs management
- Coach and guide Associate Brand Manager / Brand Manager to strategize, plan and execute marketing initiatives to achieve brand and sales objectives
- Create a high-performance environment, building marketing capability within the team and a culture of collaboration, innovation and trust
- Promote and ensure team member adhere to Zuellig Pharma's core values when carrying out day-to-day responsibilities and interactions
Qualifications
- Bachelor's Degree in Science or Business
- Minimum 5 years of work experience in Marketing / Pharma industry
- Strong written and verbal persuasion skills
- Proficient in Microsoft Office products (Excel and Word)
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