Brand, Content and Communications Manager

Critical Tasks and Expected Contributions/Results:

Content Development & Marketing

• Develop a holistic, omnichannel content strategy with CMOCX, calendarized and executed through high-quality, visually appealing formats for various channels, including but not limited to LinkedIn, Facebook, Instagram, and Health Hub Blog.
• Collaborate with designers to produce compelling graphics, images, and videos that strengthen brand recognition and recollection of the Cigna Healthcare brand.
• Monitor news and industry trends to identify relevant content angles that can be used to further embellish the content calendar.

Social Media Management and Marketing

• Create and manage the Social Media Content Calendar in collaboration with PR/Media agencies and internal stakeholders.
• Develop value-proposition driven and member educational content that can be shared on our social channels to drive brand awareness, engagement, and lead generation.
• Support social community management by responding promptly and empathetically to comments and messages, including escalating responses requiring cautious handling as part of crisis communications management.
• Build a supportive follower ecosystem on our social channels through various tactics aimed at encouraging community participation.

PR & Media Management

• Assist in planning and executing PR/Media initiatives to position Cigna Healthcare as a thought leader in the healthcare sector.
• Partner with the appointed PR agency to develop and execute a holistic media calendar aimed at elevating the presence of Cigna, the senior leadership team and its media spokespeople comprising of appointed subject matter experts in their respective identified domains.
• Support media monitoring and crisis communications monitoring and execution of appropriate responses and actions.

Internal & External Comms

• Develop and execute a results-driven multi-platform communication strategy plan aligned with corporate and brand direction while reflecting local priorities. This includes program/product/ thought leadership specific initiatives needed to be shared with our employees, brokers, clients and members, partnering the Sales Enablement and Customer Engagement Manager for key content and proof points.
• Work with internal teams and stakeholders and create high value, impactful newsletters, presentations, and other PR-related materials.

Brand Management, including Awards & Recognition

• Work with the CMOCX and collaborate with the PR agency and our global brand teams in developing a localized brand messaging framework to position Cigna Healthcare as the Best-In-Class Healthcare Insurance Provider.
• Act as brand guardian to ensure all materials align with Cigna standards.
• Work with the CMOCX to curate and review suitable industry awards, managing the applications, submissions, and presentations aligned with brand purpose.

Vendor Management

• Oversee communications spend and manage vendors/agencies to create and/or localize communications and marketing activities and supporting assets that meet the Cigna brand standards and optimize budgets.

Key Challenges/Anticipated Changes in Environment:

• Navigating a complex matrix structure and environment across the key Cigna business functions at a global to local level.
• Maintaining a client-first perspective and mindset when working across multiple business lines.

Developmental Value of Position:

• Opportunity to contribute to strategy, planning, and execution of initiatives, seeing it to fruition.
• Exposure to a broad spectrum of marketing and communications activities, ideal for candidates seeking a well-rounded marcoms role.

Experience/Knowledge, Education and Other Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Exceptional command of written and spoken English to craft clear, persuasive, and brand-aligned content across multiple platforms, ensuring consistent messaging for diverse audiences.
• Passion for content creation and leveraging research to derive insights.
• Creative mindset with strong critical thinking skills, ability to think outside the box, and a willingness to learn and adapt.
• Strong project management skills with a sense of urgency, a collaborative approach and proven ability to work as a team player.

About The Cigna Group

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.