Brand and Marketing Manager

3 days ago

Central Region, Singapore EtonHouse International Holdings Pte Ltd Full time $90,000 - $120,000 per year

Reporting to Group CMO, the Brand and Marketing Manager will work closely with

the Director of Enrichment as well as the academic, enrolment and customer

experience teams, and other relevant internal departments to market, promote and

build brand equity for The Eton Academy.

Job Description

  • Oversee all digital and social properties, activate and optimise campaigns

    driving organic and paid traffic and engagement.
  • Conceptualize, curate, and create engaging content to enhance

    equity, traction and conversion.
  • Enhance website and social media content and user experience.
  • Plan and execute lead generation and performance campaigns across

    search, social, display, and programmatic channels.
  • Utilize data-driven insights to optimize campaigns.
  • Manage inbound and re-marketing campaigns, collaborating closely

    with agency partners to achieve SMART goals.
  • Negotiate and execute campaigns for all media buys.
  • Identify and develop partnerships to enhance equity and awareness

    through earned media.
  • Pitch ideas to publishers and mainstream media for increased visibility.
  • Collaborate with videographers, graphic designers, and content creators

    to develop brand assets for awareness and equity.
  • Ensure all materials align with the brand's tone and guidelines.
  • Develop high quality brand premiums.
  • Develop the marketing budget and strategic initiatives to optimise spends

    and ROI.

Enrolment:

  • Ensure lead and enrolment targets are met for all Eton Academy centres.
  • Conceptualise promotions and plan their creative execution to drive

    leads and conversions.
  • Plan and execute recruitment events, open days, and strategic initiatives

    to promote centres.
  • Train and support on-ground enrolment and customer experience teams

    to improve conversions.
  • Conduct regular competitor analysis and audits.
  • Prepare enrolment reports, emphasizing key performance indicators like

    cost per action/lead, conversion rate, and funnel analysis.
  • Lead the development of strategies and tools to enhance

    customer engagement and experience.

Qualifications:

  • Bachelor's degree in Marketing and Communications from a

    recognised University
  • At least 7-10 years of related work experience in a service-oriented

    industry with a strong understanding and demonstrated expertise

    in digital marketing
  • Experience working in a school environment would be an

    added advantage
  • Essential to have prior experience in implementing and

    executing marketing plans from inception to execution.
  • Experience leading a team is preferred
  • Possess a collaborative attitude and work well in a team-oriented

    work environment
  • Excellent written and verbal communication skills
  • Result oriented and a hands-on marketer, open-minded, lifelong learner
  • Strong organisational skills with the ability to multi-task
  • Ability to work well under pressure and to tight deadlines

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