Brand Manager

Suntar International Group is a global technology company specializing in filtration, separation, and environmental engineering solutions, serving industries such as pharmaceuticals, food & beverage, new energy, and water treatment.

Headquartered in Suntar Eco City, China, the company operates multiple R&D centers and manufacturing bases across Asia, including Singapore and Malaysia. With over 30 years of innovation and expertise, Suntar is committed to promoting sustainable development through advanced membrane technology and eco-friendly solutions.

Learn more about us:

We are looking for an experienced and results-driven Brand Manager / Business Unit Manager to take full responsibility for the strategic planning, marketing initiatives, and business growth of our core health supplement brand or product line.

Key Responsibilities

1. Brand Strategy & Planning

• Develop and implement long-term brand strategies, annual marketing plans, and budgets.
• Define brand positioning and core messaging, ensuring consistency across all touchpoints.
• Conduct market research, competitor analysis, and consumer insights to identify opportunities and guide product development and iteration.

2. Product Lifecycle Management

• Manage the overall product portfolio and tailor marketing strategies for each product stage (launch, growth, maturity, and decline).
• Lead or support new product development, including concept creation, formulation input, value proposition, and packaging design.

3. Integrated Marketing Communications

• Plan and execute both online and offline marketing campaigns, including digital marketing (social media, KOL/KOC collaborations, in-feed ads, content marketing), traditional media, Public Relations events, and offline experiences.
• Oversee and optimize marketing content across all channels to ensure accuracy, consistency, and engagement.

4. Business Development & Sales Management

• Set and monitor sales targets across multiple channels (e-commerce, pharmacies, chain stores, and new retail).
• Work closely with the sales team to design channel strategies, promotional activities, and sales tools to achieve targets.
• Analyze sales data and market feedback, adjusting strategies to drive performance.

5. Team Leadership & Cross-Functional Collaboration

• Lead and mentor the brand/business unit team to achieve excellence and foster growth.
• Collaborate effectively with internal departments (Product, R&D, Sales, Supply Chain, Finance) to ensure smooth project execution.

6. Budget & Performance Management

• Plan, allocate, and control brand/business unit budgets efficiently.
• Track and report on key performance indicators (KPIs) such as brand awareness, market share, sales revenue, profitability, and ROI.

Qualifications & Requirements

Education:

• Bachelor's degree or above in Marketing, Business Administration, Medicine, Pharmacy, Nutrition, or related fields.

Experience:

• Minimum 5 years of marketing experience in the health supplement, health food, pharmaceutical, or FMCG industry.
• At least 3 years in brand management or leading a product line independently.
• Proven success in new product launches (0 to 1) preferred.
• Experience in business unit management and familiarity with P&L management is an advantage.

Skills & Knowledge:

• Strong understanding of the health supplement industry, consumer behavior, regulations, and market trends.
• Proficient in branding, integrated marketing, and digital marketing (especially platforms like TikTok and Shopee).
• Excellent analytical, strategic thinking, and commercial acumen.
• Strong project and team management, with effective cross-functional communication skills.

Core Competencies:

• Results-Oriented: Committed to achieving ambitious market and sales goals.
• Innovative Thinking: Able to develop creative marketing and business solutions.
• Resilience: Adaptable in fast-paced, high-pressure environments.
• Integrity: High ethical standards and strong compliance mindset.