Manager / Assistant Manager, Genting Rewards

1 week ago

Central Region, Singapore Resorts World at Sentosa Pte Ltd Full time $104,000 - $130,878 per year

Job Responsibilities

  • Analyze overall loyalty program strategies and segmentation, including tier structures, benefits, and engagement models
  • Monitor and track KPIs like member growth, repeat rate, point utilization, and campaign ROI
  • Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) to the loyalty ecosystem
  • Plan and execute rewards catalogs and ensure a seamless redemption experience for members
  • Oversee the execution of loyalty program and promotions (e.g., point multipliers, tier upgrades, special events), including support and testing of system enhancements, app updates, or campaign set-ups
  • Leverage on technology to elevate every member touchpoints, ensure customer engagement experiences are consistent and optimized
  • Update and maintain all policies and procedures of approved program activities and campaigns are prepared and executed in compliance with the Company and statutory regulations
  • Coordination of activities and functions with various supporting departments on guest retention

Job Requirements

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • Minimum 5 years of experience in loyalty marketing, or CRM
  • Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes
  • Proficiency with CRM systems and digital marketing platforms is desirable
  • Ability to work effectively under pressure and manage multiple projects with tight deadlines

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