Assistant Manager, MICE

1 week ago

Central Region, Singapore Resorts World at Sentosa Pte Ltd Full time $60,000 - $120,000 per year

Company description:

Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world-class Resorts World Convention Centre, and a casino. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world-class entertainment, from original resident productions to concerts. RWS has been named "Best Integrated Resort" since 2011 for ten consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific's travel industry.

RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit

Job description:

Job Summary

We are seeking a results-driven professional to drive sales growth in the MICE (Meetings, Incentives, Conferences, and Events) segment. The role focuses on developing sales strategies, building strong client relationships, securing new business opportunities, and managing contracts to maximize revenue and achieve business objectives.

Key Responsibilities

To drive sales growth in the Attraction, Hotels, and MICE (Meetings, Incentives, Conferences, and

Events) segments. Key responsibilities include:


• Sales Strategy Development: Formulate and implement targeted sales strategies to optimize revenue from attractions, hotels, and MICE partnerships, ensuring alignment with business objectives.

• Client Relationship Management: Foster and maintain strong relationships with key clients, including travel agency, corporate accounts, and MICE organizers.

• Lead Generation & Conversion: Identify and secure new business opportunities, converting leads into sales.

• Market Research & Analysis: Conduct market research to identify emerging customer trends, competitor activities, and opportunities for business growth across attractions, hotels, and MICE sectors.

• Sales Reporting & Performance Tracking: Monitor sales performance, track key performance indicators (KPIs), and generate regular reports to keep management informed and ensure targets are met.

• Negotiation & Contract Management: Lead contract negotiations, manage agreements, and ensure timely follow-up to close sales and drive revenue growth.

• Client and Stakeholder engagements - Plan scheduled meetings and engage with clients, partners, or stakeholders to achieve desired outcomes.

Required Qualifications


• General Degree or Diploma with strong commercial acumen

• Minimum of 5 years of sales, marketing or commercial experience

Required Skills

• Strong knowledge of tourism and attractions industry in a similar role will be an advantage

• Prior experience of working with Travel Agents will be an advantage

• IT savvy & digitally versatile, with a keen interest in the constantly evolving consumer buying behaviors.

• Team player and able to work with various stakeholders.

• Possesses strong interpersonal and communication skills

• Highly numerate, adaptable, and goals-driven individual

• Open to travel

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