Assistant Manager/Senior Executive, Resort Marketing

Company description:

Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world-class Resorts World Convention Centre, and a casino. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world-class entertainment, from original resident productions to concerts. RWS has been named "Best Integrated Resort" since 2011 for ten consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific's travel industry.

RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit

Job description:

Job Summary

Resorts World Sentosa seeks an experienced results-oriented Assistant Manager/Senior Executive to support the execution of our marketing strategy, campaigns and activations that drive visitorship to our non-attractions business units, including F&B, Hotels, Weave and MICE. In this role, you will assist in the development of integrated marketing strategies and deliver campaigns that resonate with diverse audiences to improve brand perception and visitorship (tourist and locals).

Key Responsibilities

• Marketing strategy and campaign development: Support the development of marketing strategies and integrated campaigns that builds a consistent brand positioning and delivers visitorship to our non-attractions business units, including F&B, Hotels, Weave and MICE
• Campaign management and execution: Support the development and execution of multi-channel marketing campaigns along the consumer journey across digital, social media, traditional media, and PR platforms. Collaborate with creative and media agencies to produce high-impact and award-winning campaigns, impactful assets and content that drive business impact. Monitor and analyze campaign performance, using learnings to make data-driven adjustments to optimize and maximize ROI.
• Story telling and creativity: Contribute to the creative conceptualization process to generate innovative campaign ideas using various formats such as video, written content, infographics, and interactive media. Bring fresh perspectives to both traditional and emerging forms of media through engaging stories that align with the brand's vision, values, and objectives. These stories may be used for marketing, social media, internal communications, presentations, and other platforms.
• Consumer-led marketing leveraging market research & consumer insights: Work with the consumer insights and digital marketing teams to analyze market trends, consumer behaviors, conversion habits and campaign performance data. Provide strategic recommendations based on research and data insights to continuously improve marketing efforts that deliver against the KPI. RWS Confidential
• Pricing Strategy and Promotion: Collaborate with business units to develop the pricing strategies and recommended promotions that are competitive and attractive to key consumer segments for each attraction
• Budget Management & Optimization: Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI. Monitor and report on campaign performance, making data-driven adjustments as needed to meet KPIs and business goals.

Required Qualifications

• Minimum 3-6 years of marketing experience
• Strong knowledge and relevant experience in tourism industry and/or destination marketing

Required Skills

• Possess strong analytical, communication, interpersonal, and negotiation skills
• Able to present ideas clearly and persuasively at an individual and group level
• Critical thinker and creative problem solver
• Good project management skills and keen attention to details
• Able to work in a dynamic and fast-paced environment with ability to balance multiple simultaneous projects