Category Manager

2 weeks ago

East Region, Singapore DFI Retail Group Full time $80,000 - $120,000 per year

The Role

To develop and implement strategic plans for assigned categories within the framework of a disciplined category management business process so as to achieve company's financial goals and objectives, improve market share, customer satisfaction and productivity performance measures for the company.

Key Responsibilities

  • Achieve category sales, profit and income goals and objectives through developing and implementing strategic business plans for the assigned categories
  • Develop, implement, and manage an optimum product mix that focuses on customers' needs.
  • Develop and implement promotional plans that bring excitement and incremental sales to the stores
  • Develop and implement placement and planogram strategies that improve category turnover and positively influence customer shopping behaviour
  • Develop and implement a competitive pricing strategy that delivers value to our customers.
  • Establish collaborative retailer/supplier relationships to maximise income/terms/discounts to improve sales and profitability of category
  • Implement a strong corporate label program in the assigned categories to improve the sales and profitability of the company
  • Ensure compliance with the Company's policies including without limitation the stock ageing & write-off management process while performing and discharging your duties.
  • Achieve reduction in shrink budget objectives through disciplined buying and inventory management processes
  • Participate, communicate, and support a culture of learning, teamwork and sharing internally and externally with the stores, DFI business units in and outside Singapore
  • Establish collaborative relationship with licenses and OEM suppliers
  • Owns the full product development cycle (eg: Product curation, Design, QC, Freight arrangement etc)

Requirements

  • Degree in Business, Marketing, or a related discipline
  • At least 3 years of relevant experience in category management, merchandising, or marketing, preferably within the retail or FMCG industry
  • Strong commercial acumen with a proven track record in driving category performance, sales, and profitability
  • Proficient in data analysis, including interpreting sales data, customer insights, and market trends to drive decisions (Excel; PivotTable, VLookup / Tableau / Nielsen)
  • Experience in managing supplier relationships & negotiating terms
  • Excellent communication and stakeholder management skills—able to collaborate cross-functionally and influence key partners
  • Highly self-motivated, with strong organizational skills and the ability to manage multiple priorities in a fast-paced environment
  • Strong customer-centric mindset with the ability to balance commercial goals and customer needs effectively

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