Category Manager

2 days ago

East Region, Singapore DFI Retail Group Full time $80,000 - $120,000 per year

The Role

To develop and implement strategic plans for the Drinks, Milk & Milk Products categories within the framework of a disciplined category management process. This role will drive sales growth, profitability, and customer satisfaction by building a well-balanced product portfolio across fresh and ambient drinks, dairy, and value-added milk products.


Key Responsibilities

  • Category Growth

    Deliver sales, profit, and income goals for Drinks, Milk & Milk Products through structured category strategies and execution.
  • Range & Assortment Management

    Curate and manage a product mix that balances customer favourites (e.g., fresh milk, flavoured milk, juices, functional beverages) with innovation (e.g., plant-based alternatives, fortified products, lifestyle-oriented drinks).
  • Promotions & Customer Engagement

    Design and execute promotions aligned with key consumption occasions such as breakfast, school, family gatherings, and festive seasons to drive incremental sales and strengthen brand loyalty.
  • Pricing & Value Strategy

    Implement competitive pricing strategies that balance affordability with profitability, taking into account commodity price fluctuations (e.g., raw milk costs, supply chain shifts).
  • Merchandising & Planograms

    Develop placement and planogram strategies that maximize product visibility, ensure cold-chain compliance for fresh products, and improve shopping convenience.
  • Supplier & Brand Partnerships

    Build and maintain strong relationships with global and regional dairy producers, beverage suppliers, and local distributors. Negotiate trading terms, discounts, and supplier income to enhance profitability.
  • Innovation & Health Trends

    Leverage health and wellness trends (e.g., lactose-free, high-protein, plant-based beverages) to introduce new products and capture emerging consumer segments.
  • Shrink & Inventory Control

    Minimize wastage and write-offs, especially in short shelf-life dairy categories, through disciplined forecasting and inventory management.
  • Collaboration

    Work closely with operations, marketing, and supply chain teams to ensure efficient in-store execution and availability.

Requirements

  • Degree in Business, Marketing, Food Science, or a related discipline
  • At least 3 years of experience in category management, merchandising, or marketing—preferably within drinks, dairy, FMCG, or retail
  • Strong commercial acumen with proven success in category growth and profitability
  • Knowledge of dairy industry dynamics, beverage innovation, supply chain considerations, and consumer health trends
  • Proficiency in data analysis tools (Excel: PivotTable, VLookup / Tableau / Nielsen) to translate sales and market data into actionable plans
  • Strong supplier relationship management and negotiation skills
  • Excellent communication and stakeholder engagement capabilities
  • Organized, self-motivated, and able to manage multiple priorities in a fast-paced retail environment
  • Customer-first mindset with an ability to balance value, quality, and innovation

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