Category Manager

6 hours ago


Tampines, Singapore DFI Retail Group Full time $90,000 - $120,000 per year

About DFI Retail Group

DFI Retail Group (the 'Group') is a leading Asian retailer. As at 30 Jun 2024, the Group, its associates and joint ventures operated some 11,000 outlets and employed over 200,000 people. The Group had total annual revenue in 2023 exceeding US$26 billion.

The Group is dedicated to delivering quality, value and exceptional service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains.

The Group (including associates and joint ventures) operates a portfolio of well-known brands across six key divisions: food, convenience, health and beauty, home furnishings, restaurants and other retailing.

At the heart of its business, DFI Retail Group is driven by its purpose to Sustainably Serve Asia for Generations with Everyday Moments.

The Group's parent company, DFI Retail Group Holdings Limited, is incorporated in Bermuda and has a primary listing in the equity shares (transition) category of the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group's businesses are managed from Hong Kong. DFI Retail Group is a member of the Jardine Matheson Group.

The Role

To develop and implement strategic plans for the Beer, Wine, Spirits (BWS) and Tobacco categories within the framework of a disciplined category management process. The role focuses on driving sales growth, profitability, and market share by curating a competitive product mix, ensuring regulatory compliance, and delivering value to customers.

Key Responsibilities

  • Drive Category Performance

    Achieve sales, profit, and income targets for the BWS & Tobacco categories through effective strategic business plans.
  • Product Mix & Range Development

    Develop, implement, and manage an optimum assortment across international brands, local favourites, and private labels, tailored to customer preferences and evolving market trends.
  • Promotions & Campaigns

    Design and execute promotional plans that bring excitement to stores, support seasonal occasions (e.g., festive gifting, major sporting events), and deliver incremental sales.
  • Pricing & Value Strategy

    Develop and implement competitive pricing strategies that balance value for customers with margin optimization, while remaining compliant with excise duty and regulatory requirements.
  • Placement & Planograms

    Create effective merchandising, placement, and planogram strategies to enhance visibility, improve category turnover, and positively influence customer purchase behaviour.
  • Supplier & Brand Partnerships

    Build and maintain strong relationships with breweries, distilleries, tobacco manufacturers, distributors, and local suppliers. Negotiate terms, discounts, and trading income to improve profitability.
  • Compliance & Governance

    Ensure strict adherence to regulatory requirements governing alcohol and tobacco sales, including age-restriction policies, labelling, health warnings, and advertising standards.
  • Shrink & Inventory Control

    Achieve reduction in shrinkage and write-offs through disciplined buying, stock rotation, and inventory management practices.
  • Cross-Functional Collaboration

    Work closely with operations, marketing, supply chain, and finance teams to ensure seamless execution of category initiatives.

Requirements

  • Degree in Business, Marketing, or a related discipline
  • At least 3 years of experience in category management, merchandising, or marketing—preferably within BWS, tobacco, FMCG, or retail
  • Strong commercial acumen with a proven track record of driving category sales and profitability
  • Knowledge of alcoholic beverage and tobacco market trends, excise duties, and regulatory frameworks
  • Proficient in data analysis (Excel: PivotTable, VLookup / Tableau / Nielsen) with the ability to translate insights into actionable strategies
  • Experienced in supplier management, contract negotiation, and joint business planning with global and local brands
  • Excellent communication and stakeholder management skills, with the ability to influence across functions and external partners
  • Self-motivated, well-organised, and able to thrive in a fast-paced retail environment
  • Customer-centric mindset, with the ability to balance compliance, commercial goals, and customer satisfaction effectively

  • Category Manager

    7 days ago


    Tampines, Singapore Prime Supermarket Limited Full time

    **JOB RESPONSIBILITIES** Responsibilities include, but are not limited to: - Develop and implement strategic plans for assigned categories within the framework of a disciplined category management business process so as to achieve company’s financial goals and objectives, improve market share, customer satisfaction and productivity performance measures...


  • Tampines North, Singapore MCI Career Services Pte Ltd Full time $60,000 - $84,000 per year

    Category Manager – BWS & Tobacco Location: Tampines North, Singapore Work Schedule: Monday to Friday, 8:30am – 6:00pm (5-day work week) Salary: S$5,000 – S$7,000/month Urgent HireBenefits & Perks3-month probation periodAnnual salary increment1-month AWS + Variable BonusLeave entitlements:Annual Leave: 21 daysMedical Leave: 21 daysHospitalization...


  • Tampines North, Singapore Guardian Health & Beauty Full time $40,000 - $60,000 per year

    About UsEstablished in 1972, Guardian Health & Beauty is Singapore's Number 1 Health and Beauty retailer. With more than 126 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers' health and beauty needs. It continues to expand its products...


  • Tampines, Singapore Nestlé Full time

    **Position Snapshot** Company: Nestlé Singapore Full-time Bachelor’s Degree 8+ years of experience **Position Summary**: Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a...

  • Brand Manager

    1 week ago


    Tampines, Singapore Nestlé Full time

    **Position Snapshot** Location: Changi Business Park, Singapore Company: Nestlé Singapore Type of contract: Permanent **Position Summary** Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and...

  • E-business Manager

    22 hours ago


    Tampines, Singapore Nestlé Full time

    **Position Snapshot** Location: Singapore, Eightrium Company: Nestlé Singapore Permanent Bachelor’s Degree 8+ years commercials experience (Brand, Trade Marketing or Commercial Functions etc) **Position Summary** Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, weare a human environment -...


  • Tampines, Singapore Nestle Operational Services Worldwide SA Full time

    **Position Snapshot** Location: Changi Business Park, Singapore Company: Nestle Singapore Type of contract: Permanent **Posi**ti**on Summary** Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life...

  • Key Account Manager

    1 week ago


    Tampines, Singapore Nestlé Full time

    **Position Snapshot** Company: Nestlé Singapore Full-time Bachelor’s Degree 4+ years of experience **Position Summary**: Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a...

  • Procurement Manager

    6 hours ago


    Tampines North, Singapore DFI Retail Group Full time

    About UsAt 30 Jun 2025, the Group and its associates operated over 7,500 outlets and employed over 83,000 people. The Group had total annual revenue in 2024 exceeding US$24.9 billion.The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly...


  • Tampines, Singapore Nestlé Purina Full time

    **Position Snapshot** Nestlé Purina Petcare Changi Business Park, Singapore Full time 8+ years of experience **Position Summary** At Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé...