FMCG Key Account Manager, S5K, 12-month convertible to perm
1 day ago
Job Scope:
Account Management & Business Development
- Manage and strengthen relationships with major supermarket chains including NTUC FairPrice, Cold Storage, and Sheng Siong, as well as key retail and e-commerce accounts.
- Build trusted partnerships with buyers, category managers, and operations teams at both headquarters and store level to drive listings, promotions, and joint business growth.
- Develop and execute annual account plans aligned with company objectives, focusing on sales growth, profitability, and distribution expansion.
- Negotiate trading terms, pricing, and joint business plans (JBPs) to achieve sustainable partnerships and market competitiveness.
- Identify and develop new business opportunities to strengthen channel presence and category leadership.
Sales Planning & Execution
- Deliver sales targets and KPIs through accurate planning, forecasting, and performance monitoring.
- Collaborate with supply chain and demand planning teams to ensure optimal inventory levels and timely product delivery.
- Work with marketing and trade marketing teams to plan and execute in-store activations, category displays, and promotional campaigns across assigned accounts.
- Track and analyze sales performance by channel, account, and SKU to identify trends and opportunities for growth.
Channel & Customer Strategy
- Develop and implement channel-specific strategies to enhance brand presence, category share, and profitability within modern trade and e-commerce channels.
- Collaborate with retail partners to execute joint business plans and category development initiatives.
- Partner with e-commerce teams to optimize digital visibility, assortment management, and online promotions that align with offline sales strategies.
- Ensure brand consistency, execution excellence, and compliance with retail standards across all trade channels.
Performance Tracking & Insights
- Conduct regular business reviews with key accounts to evaluate performance, promotions, and category opportunities.
- Measure the ROI of trade spend and promotional activities to drive data-backed decision-making.
- Monitor competitor activity, pricing strategies, and market trends to identify opportunities and risks.
- Provide actionable insights and recommendations to senior management to refine sales and trade strategies.
Job Requirement:
- Bachelor's Degree or Diploma in Business, Sales, Marketing, or a related field.
- Minimum 2 years of experience in Key Account Management or Sales within the FMCG or Food & Beverage industry.
- Mandatory: Proven, hands-on experience managing major supermarket accounts such as NTUC FairPrice, Cold Storage, and Sheng Siong, with established relationships at both headquarters and operations levels.
- Negotiation, presentation, and communication skills with the ability to influence key stakeholders.
- Solid analytical ability with experience interpreting sales data, market insights, and promotional performance.
- Proficiency in sales forecasting, trade spend management, and joint business planning.
- Proficient in Microsoft Office (Excel, PowerPoint); familiarity with CRM or ERP systems is a plus
Additional Information:
- Salary – S$5K per month
- Contract duration: 12-month contract convertible
- Commencement Date: Immediate
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